Global Perspectives on International Advertising, Ipek Krom

Автор: Ipek Krom
Название: Global Perspectives on International Advertising
ISBN: 1799896730 ISBN-13(EAN): 9781799896739
Издательство: Mare Nostrum (Eurospan)
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Цена: 177410.00 T
Наличие на складе: Нет в наличии.
Описание: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field.

Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.

Автор: Elaine L. Ritch, Julie McColl
Название: New Perspectives on Critical Marketing and Consumer Society
ISBN: 1839095571 ISBN-13(EAN): 9781839095573
Издательство: Emerald
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Цена: 56910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Название: Feminist perspectives on advertising
ISBN: 1498528325 ISBN-13(EAN): 9781498528320
Издательство: Неизвестно
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Цена: 234500.00 T
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Описание: This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

Название: Feminist Perspectives on Advertising: What`s the Big Idea?
ISBN: 1498528341 ISBN-13(EAN): 9781498528344
Издательство: Bloomsbury
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Цена: 39600.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.

Автор: Hornikx Jos, Van Meurs Frank
Название: Foreign Languages in Advertising: Linguistic and Marketing Perspectives
ISBN: 3030316939 ISBN-13(EAN): 9783030316938
Издательство: Springer
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Цена: 79190.00 T
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Описание: Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).

Автор: Dheeraj Sharma
Название: Cultural Perspectives in a Global Marketplace
ISBN: 3319386948 ISBN-13(EAN): 9783319386942
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Ajay K. Manrai; H. Lee Meadow
Название: Global Perspectives in Marketing for the 21st Century
ISBN: 3319386972 ISBN-13(EAN): 9783319386973
Издательство: Springer
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Цена: 158380.00 T
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Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

Автор: Brent Smith, Amiram Porath
Название: Global Perspectives on Contemporary Marketing Education
ISBN: 1466697849 ISBN-13(EAN): 9781466697843
Издательство: Mare Nostrum (Eurospan)
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Цена: 184800.00 T
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Описание: Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

Автор: Krona Michael, Pennington Rosemary
Название: The Media World of Isis
ISBN: 0253045924 ISBN-13(EAN): 9780253045928
Издательство: Mare Nostrum (Eurospan)
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Цена: 33440.00 T
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Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.

Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali
Название: Global Risks And Crises Management In Tourism: Theoretical And Practical Perspectives
ISBN: 3631858426 ISBN-13(EAN): 9783631858424
Издательство: Peter Lang
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Цена: 48630.00 T
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Описание: Tourism is one of the most sensitive industries across risks and crises based on economic,
social, and political developments. In recent years, the challenges such as
terrorism, epidemics, and economic blockades based on political tension between
countries not only cause increased risks and threats on destinations but also cause
decreased touristic mobility. A global pandemic, depressed economy, political uncertainties,
and social problems can also interrupt the touristic movement. This book
focuses on global risks and crises management in the tourism industry with a proactive
approach. It is aimed to create an essential source/reference about preparation to
emergencies, steps to be taken to eliminate uncertainties and risks, and effective risk
and crisis management practices, and to guide managers and industry practitioners.

Автор: Paul Feldwick
Название: The Anatomy of Humbag (How to think differently about Advertising)
ISBN: 1784621927 ISBN-13(EAN): 9781784621926
Издательство: Marston Book Services
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Цена: 23750.00 T
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Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

Автор: Ana Claudia Campos, Sofia Almeida
Название: Global Perspectives on Strategic Storytelling in Destination Marketing
ISBN: 1668434377 ISBN-13(EAN): 9781668434376
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
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Описание: Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.