New Perspectives on Critical Marketing and Consumer Society, Elaine L. Ritch, Julie McColl

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
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Цена: 49610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Автор: Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan
Название: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ISBN: 1522521399 ISBN-13(EAN): 9781522521396
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Автор: Robert Andrew Dunn
Название: Multidisciplinary Perspectives on Media Fandom
ISBN: 1799833240 ISBN-13(EAN): 9781799833246
Издательство: Mare Nostrum (Eurospan)
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Цена: 134910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.

Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Автор: Aysel Kurnaz, Hatice Aydin
Название: Current Perspectives on Consumer Psychology
ISBN: 3631816340 ISBN-13(EAN): 9783631816349
Издательство: Peter Lang
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Цена: 54510.00 T
Наличие на складе: Невозможна поставка.
Описание:

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

Автор: Robert Andrew Dunn
Название: Multidisciplinary Perspectives on Media Fandom
ISBN: 1799833232 ISBN-13(EAN): 9781799833239
Издательство: Mare Nostrum (Eurospan)
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Цена: 174630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.

Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Название: Exporting Global Jihad: Volume Two: Critical Perspectives from Asia and North America
ISBN: 1838604731 ISBN-13(EAN): 9781838604738
Издательство: Bloomsbury Academic
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Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This timely 2 volume edited collection looks at the extent and nature of global jihad, focusing on the often-exoticised hinterlands of jihad beyond the traditionally viewed Middle Eastern ‘centre’. As ISIS loses its footing in Syria and Iraq and al-Qaeda regroups, this comprehensive account will be a key work in the on-going battle to better understand the dynamics of jihad's global reality. The two volumes critically examine the various claims of connections between jihadist terrorism in the ‘periphery’, remote Islamist insurgencies of the ‘periphery’ and the global jihad. Each volume draws on experts in each of the geographies in question.

Автор: Tarlach McGonagle, Yvonne Donders
Название: The United Nations and Freedom of Expression and Information: Critical Perspectives
ISBN: 1107444691 ISBN-13(EAN): 9781107444690
Издательство: Cambridge Academ
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Цена: 46470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first book to map the multitude of UN legal instruments relevant for the protection and promotion of the rights to freedom of expression and information. It addresses key issues such as how these rights can come into conflict with other human rights and with public policy goals, such as counter-terrorism.

Автор: Cieslik Mark
Название: Researching Happiness: Qualitative, Biographical and Critical Perspectives
ISBN: 1529206138 ISBN-13(EAN): 9781529206135
Издательство: Marston Book Services
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Цена: 35630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.

Автор: Mark Cieslik
Название: Researching Happiness: Qualitative, Biographical and Critical Perspectives
ISBN: 1529206162 ISBN-13(EAN): 9781529206166
Издательство: Marston Book Services
Рейтинг:
Цена: 35630.00 T
Наличие на складе: Поставка под заказ.
Описание: In the past, happiness studies has been dominated by the work of philosophers, economists and psychologists, but more recently there has been a growing interest from social scientist into the natures of happiness and wellbeing. This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today, such as how to conduct happiness research in different cultural contexts, how to theorise wellbeing or how to operationalise definitions of happiness in qualitative and biographical research. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new approaches to the study of happiness and well-being.

Автор: Gore, Sylee
Название: Express Series: English for Marketing and Advertising
ISBN: 0194579182 ISBN-13(EAN): 9780194579186
Издательство: Oxford University Press
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Цена: 4020.00 T
Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.

Автор: Aliakbar Jafari, Ozlem Sandikci
Название: Islam, Marketing and Consumption: Critical Perspectives on the Intersections
ISBN: 0367279215 ISBN-13(EAN): 9780367279219
Издательство: Taylor&Francis
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Цена: 44910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Автор: Rishi Bikramjit
Название: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
ISBN: 146668139X ISBN-13(EAN): 9781466681392
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.