Sport Marketing in a Global Environment: Strategic Perspectives, Crabtree Ruth M., Zhang James J.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Phil McManus, Glenn Albrecht, Raewyn Graham Название: The Global Horseracing Industry: Social, Economic, Environmental and Ethical Perspectives ISBN: 0415677319 ISBN-13(EAN): 9780415677318 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Horseracing, thoroughbred breeding and gambling on racing are global industries worth several hundred billion dollars, but they are also facing serious challenges. This book offers an examination of the contemporary horseracing industry, from geographical, economic, social, ethical and environmental perspectives.
Автор: Coombs W. Timothy, Harker Jennifer L. Название: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market ISBN: 0367902990 ISBN-13(EAN): 9780367902995 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Автор: O`Brien Jim, Holden Russell, Ginesta Xavier Название: Sport, Globalisation and Identity: New Perspectives on Regions and Nations ISBN: 0367560348 ISBN-13(EAN): 9780367560348 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the interrelationships between nations, regions and states in the landscape of contemporary international sport, focusing on identity. Using case studies, the book explores themes such as the geopolitics of sports events, contested identities, and ownership of sport.
Автор: Rayner Mike, Webb Tom Название: Sport Management Education: Global Perspectives and Implications for Practice ISBN: 0367690268 ISBN-13(EAN): 9780367690267 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university.
Автор: Kim Euisoo, Zhang James J. Название: Sport Governance and Operations: Global Perspectives ISBN: 1032101040 ISBN-13(EAN): 9781032101040 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today`s globalised marketplace.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 0415507200 ISBN-13(EAN): 9780415507202 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Название: Volunteers in Sport: International perspectives ISBN: 1138377902 ISBN-13(EAN): 9781138377905 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Невозможна поставка. Описание: Volunteers are central to providing opportunities to play sport, whether helping to run sports clubs, helping in school sport or at sports events. This volume focuses on the volunteers who support clubs. This book was published as a special issue of the International Journal of Sport Policy and Politics.
Автор: Pedersen Paul M., Ruihley Brody J., Li Bo Название: Sport and the Pandemic: Perspectives on Covid-19`s Impact on the Sport Industry ISBN: 036761667X ISBN-13(EAN): 9780367616670 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward.
Автор: Pitts Brenda G., Zhang James J. Название: Sport Business in the United States: Contemporary Perspectives ISBN: 0367528428 ISBN-13(EAN): 9780367528423 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.
Автор: Casper Jonathan, Pfahl Michael E. Название: Sport Management and the Natural Environment: Theory and Practice ISBN: 0415715423 ISBN-13(EAN): 9780415715423 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:
Facilities
Finance and accounting
Leadership
Marketing, communication and digital media
Operations
Stakeholder relations
Strategic planning
Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Название: Sport Management and the Natural Environment ISBN: 0415715407 ISBN-13(EAN): 9780415715409 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:
Facilities
Finance and accounting
Leadership
Marketing, communication and digital media
Operations
Stakeholder relations
Strategic planning
Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
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