Global Perspectives on Strategic Storytelling in Destination Marketing, Ana Claudia Campos, Sofia Almeida

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Mark Anthony Camilleri
Название: Strategic Perspectives in Destination Marketing
ISBN: 1522558357 ISBN-13(EAN): 9781522558354
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism.Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Автор: Camilleri Mark Anthony
Название: Strategic Perspectives in Destination Marketing
ISBN: 1522588094 ISBN-13(EAN): 9781522588092
Издательство: Mare Nostrum (Eurospan)
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Цена: 137940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.

Автор: Crabtree Ruth M., Zhang James J.
Название: Sport Marketing in a Global Environment: Strategic Perspectives
ISBN: 1032217944 ISBN-13(EAN): 9781032217949
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Название: Perspectives on Impact
ISBN: 1138321192 ISBN-13(EAN): 9781138321199
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.

Название: Perspectives on Impact
ISBN: 0367112477 ISBN-13(EAN): 9780367112479
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a snapshot of how the `impact` industry is tackling the complex, multi-dimensional challenges facing our world.

Название: Perspectives on Purpose
ISBN: 0815387245 ISBN-13(EAN): 9780815387244
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.

Название: Perspectives on Purpose
ISBN: 036711237X ISBN-13(EAN): 9780367112370
Издательство: Taylor&Francis
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Цена: 32650.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects stories, best practices, case studies, and thought leadership from a diverse group of leaders on practicing `purpose`. We`ll hear how purpose is being practiced inside the walls of Airbnb. Sephora, Hyatt, Thorn, VF Corporation, Diageo, Ben & Jerry`s, amongst others.

Автор: Mukonza Chipo, Hinson Robert E., Adeola Ogechi
Название: Green Marketing in Emerging Markets: Strategic and Operational Perspectives
ISBN: 3030740641 ISBN-13(EAN): 9783030740641
Издательство: Springer
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Цена: 158380.00 T
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Описание: Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

Автор: Ajay K. Manrai; H. Lee Meadow
Название: Global Perspectives in Marketing for the 21st Century
ISBN: 3319386972 ISBN-13(EAN): 9783319386973
Издательство: Springer
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Цена: 158380.00 T
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Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

Автор: Brent Smith, Amiram Porath
Название: Global Perspectives on Contemporary Marketing Education
ISBN: 1466697849 ISBN-13(EAN): 9781466697843
Издательство: Mare Nostrum (Eurospan)
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Цена: 184800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.

Автор: Ipek Krom
Название: Global Perspectives on International Advertising
ISBN: 1799896730 ISBN-13(EAN): 9781799896739
Издательство: Mare Nostrum (Eurospan)
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Цена: 177410.00 T
Наличие на складе: Нет в наличии.
Описание: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field.

Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.