Under the Influence -- Second Edition: The Anthology of Healthcare Marketing Best Practices, Fahey Paul

Автор: Lackie Robert J., Wood M. Sandra
Название: Creative Library Marketing and Publicity: Best Practices
ISBN: 1442254211 ISBN-13(EAN): 9781442254213
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Автор: Higginbottom Patricia, Gordon Valerie
Название: Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
ISBN: 1442262702 ISBN-13(EAN): 9781442262706
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 57730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Here s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: .The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. .The importance of using brands and brand identity to help you establish your library s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. .Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn t, and we share best concise case studies from all types of academic and special libraries."

Автор: Lackie Robert J., Wood M. Sandra
Название: Creative Library Marketing and Publicity: Best Practices
ISBN: 1442254203 ISBN-13(EAN): 9781442254206
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 133760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Автор: Camp?n-Cerro
Название: Best Practices in Hospitality and Tourism Marketing and Management
ISBN: 3319916912 ISBN-13(EAN): 9783319916910
Издательство: Springer
Рейтинг:
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.

Автор: Ana Mar?a Camp?n-Cerro; Jos? Manuel Hern?ndez-Mogo
Название: Best Practices in Hospitality and Tourism Marketing and Management
ISBN: 3030062805 ISBN-13(EAN): 9783030062804
Издательство: Springer
Рейтинг:
Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Автор: Pain George
Название: Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimizat
ISBN: 1922301132 ISBN-13(EAN): 9781922301130
Издательство: Неизвестно
Рейтинг:
Цена: 42900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing automation tools so that there is no excuse whatsoever not to grow.

Автор: Gordon Valerie S., Higginbottom Patricia C.
Название: Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook
ISBN: 1442262699 ISBN-13(EAN): 9781442262690
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 109830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

Автор: Burnett, John J.
Название: Nonprofit marketing best practices
ISBN: 047179189X ISBN-13(EAN): 9780471791898
Издательство: Wiley
Рейтинг:
Цена: 35890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing services marketing as the foundation for nonprofit marketing planning, this book addresses vital issues including: how to market intangibles; defining services and service products; the unique characteristics of service products; the marketing related needs and wants of nonprofits; and best practices marketing strategies and tactics.

Автор: Wooldridge Barbara Ross, Camp Kerri M.
Название: Healthcare Marketing: Strategies for Creating Value in the Patient Experience
ISBN: 1516514262 ISBN-13(EAN): 9781516514267
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 77710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.

Автор: Ana Pinto Borges, Paula Rodrigues
Название: New Techniques for Brand Management in the Healthcare Sector
ISBN: 1799830357 ISBN-13(EAN): 9781799830351
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 181110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

Автор: Elena S. Akopova
Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership
ISBN: 164113576X ISBN-13(EAN): 9781641135764
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 47130.00 T
Наличие на складе: Нет в наличии.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.

The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Автор: Elena S. Akopova
Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership
ISBN: 1641135778 ISBN-13(EAN): 9781641135771
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 87780.00 T
Наличие на складе: Нет в наличии.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.

The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.