Marketing of Healthcare Organizations: Technologies of Public-Private Partnership, Elena S. Akopova

Автор: Elena S. Akopova
Название: Marketing of Healthcare Organizations: Technologies of Public-Private Partnership
ISBN: 1641135778 ISBN-13(EAN): 9781641135771
Издательство: Mare Nostrum (Eurospan)
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Цена: 87780.00 T
Наличие на складе: Нет в наличии.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.

The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Автор: Hyatt Thomas K
Название: Law of Tax-exempt Healthcare Organizations
ISBN: 1118532856 ISBN-13(EAN): 9781118532850
Издательство: Wiley
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Цена: 242880.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A complete and up-to-date legal resource for tax-exempt healthcare organizations and their advisors, this Fourth Edition equips you with a comprehensive, one-volume source of detailed information on federal law covering tax-exempt healthcare organizations.

Название: Boundary spanning elements and the marketing function in organizations
ISBN: 3319134396 ISBN-13(EAN): 9783319134390
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Boundary Spanning Elements and the Marketing Function in Organizations

Автор: Chintan Bhatt; Nilanjan Dey; Amira S. Ashour
Название: Internet of Things and Big Data Technologies for Next Generation Healthcare
ISBN: 3319497359 ISBN-13(EAN): 9783319497358
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Internet of Things Driven Connected Healthcare.-Internet of Things in HealthcareEnergy Efficient Network Design for IoT Healthcare Applications.-Exploring Formal Strategy Framework for the Security in IoT in e-health using Computational Intelligence.-Vitality of Robotics in Healthcare Industry: An Internet of Things (IoT) Perspective.-Internet of Things Meets Mobile Health Systems in Smart Spaces: An Overview.-Information and Communication Emerging Technology: Making Sense of Healthcare Innovation.-Health Informatics as a Service (HIaaS) for Developing Countries.- Analysis of Power Aware Protocols and Standards for Critical E-Health Applications.-Social Networking and Analytics.-A decision support system in brain tumor detection and localization in nominated areas in MR images.-Detecting Unusual Human Activities Using GPU-enabled Neural Network and Kinect Sensors.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in Social Marketing and Public Health Communication

Название: Management Innovations for Healthcare Organizations
ISBN: 1138825697 ISBN-13(EAN): 9781138825697
Издательство: Taylor&Francis
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Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in management are becoming more numerous and diverse, and are appearing in organizations providing many different kinds of products and services. The purpose of this book is to examine whether some widely-promoted examples of these management innovations – ranging from techniques such as Kaizen to styles of leadership and the management of learning – can usefully be applied to organizations which provide healthcare, and applied in different kinds of health systems. Management Innovations for Healthcare Organizations is distinctive in selecting a wide and diverse range and selection of managerial innovations to examine. No less distinctively, it makes an adaptive, critical scrutiny of these innovations. Neither evangelist nor nihilist, the book instead considers how these innovations might be adapted for the specific task of providing healthcare. Where evidence on these points is available, the book outlines that too. Consequently the book takes an international approach, with contributions from Europe, the Middle East, Australia and North America. Each contributor is an expert in the management innovation which they present. This combination of features makes the book unique.

Автор: Sunil Sahadev; Keyoor Purani; Neeru Malhotra
Название: Boundary Spanning Elements and the Marketing Function in Organizations
ISBN: 3319350161 ISBN-13(EAN): 9783319350165
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.

Автор: Machado Jose, Abelha Antonio
Название: Applying Business Intelligence to Clinical and Healthcare Organizations
ISBN: 1466698829 ISBN-13(EAN): 9781466698826
Издательство: Mare Nostrum (Eurospan)
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Цена: 137940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business intelligence (BI) tools are capable of working with healthcare data in an efficient manner to generate real-time information and knowledge relevant to the success of healthcare organizations. Further, BI tools benefit healthcare professionals making critical decisions within hospitals, clinics, and physicians’ offices.Applying Business Intelligence to Clinical and Healthcare Organizations presents new solutions for data analysis within the healthcare sector in order to improve the quality of medical care and patient quality of life. Business intelligence models and techniques are explored and their benefits for the healthcare sector exposed in this timely research-based publication comprised of chapters written by professionals and researchers from around the world. Hospital administrators, healthcare professionals, biomedical engineers, informatics engineers, and students in graduate-level healthcare management programs will find this publication essential to their professional development and research needs.

Название: Management Innovations for Healthcare Organizations
ISBN: 1138617601 ISBN-13(EAN): 9781138617605
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in management are becoming more numerous and diverse, and are appearing in organizations providing many different kinds of products and services. The purpose of this book is to examine whether some widely-promoted examples of these management innovations – ranging from techniques such as Kaizen to styles of leadership and the management of learning – can usefully be applied to organizations which provide healthcare, and applied in different kinds of health systems. Management Innovations for Healthcare Organizations is distinctive in selecting a wide and diverse range and selection of managerial innovations to examine. No less distinctively, it makes an adaptive, critical scrutiny of these innovations. Neither evangelist nor nihilist, the book instead considers how these innovations might be adapted for the specific task of providing healthcare. Where evidence on these points is available, the book outlines that too. Consequently the book takes an international approach, with contributions from Europe, the Middle East, Australia and North America. Each contributor is an expert in the management innovation which they present. This combination of features makes the book unique.

Автор: Laura Mars
Название: Guide to Healthcare Group Purchasing Organizations, 2020
ISBN: 1642651052 ISBN-13(EAN): 9781642651058
Издательство: Mare Nostrum (Eurospan)
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Цена: 331710.00 T
Наличие на складе: Нет в наличии.
Описание: This comprehensive directory provides the important data you need to get in touch with over 600 Group Purchasing Organizations and the 13,000+ member institutions that they represent. By providing in-depth information on this growing market and its members, The Directory of Health Care Group Purchasing Organizations fills a major need for the most accurate and comprehensive information on over 600 GPOs-Mailing Address, Phone & Fax Numbers, E-mail Addresses, Key Contacts, Purchasing Agents, Group Descriptions, Membership Categorization, Standard Vendor Proposal Requirements, Membership Fees & Terms, Expanded Services, Total Member Beds & Outpatient Visits and more. Five Indexes provide a number of ways to locate the right GPO: Alphabetical Index, Expanded Services Index, Organization Type Index, Geographic Index and Member Institution Index. With its comprehensive and detailed information on each purchasing organization, The Directory of Health Care Group Purchasing Organizations is the go-to source for anyone

Автор: Fran Collyer; Karen Willis
Название: Navigating Private and Public Healthcare
ISBN: 9813292075 ISBN-13(EAN): 9789813292079
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- PART ONE: ABOUT THE SYSTEM-UNIVERSALISM AND PRIVATISATION.- Chapter One. Universalism in Healthcare and Social Citizenship in Chile, Uruguay and Costa Rica.- Chapter Two. Privatisation and Marketisation within a Healthcare System: The Swedish Experience.- PART TWO: THE INSTITUTIONS OF HEALTH.- Chapter Three. 'Looking Outside Their Walls': Exploring Community Health in Chicago Hospitals.- Chapter Four. Contracting-out Care: Nursing Homes in Canada.- PART THREE: GATEKEEPERS IN THE SYSTEM.- Chapter Five. Gatekeepers in a Mixed Private/Public System.- Chapter Six. Creeping Privatisation? Examining Procurement Choices in the 'New' NHS in England.- PART FOUR: THE HEALTHCARE PROFESSIONALS.- Chapter Seven. Safeguarding Through Work Arounds: Socio-materiality and the Organising of Care in a Private Hospital.- Chapter Eight. Reducing Healthcare Costs in Portugal: Outcomes and Implications for Public and Private Medicine.- Chapter Nine. Promoting Health as a Form of Capital: The Transformation of the Danish Healthcare Field as Experienced By Private Healthcare Professionals.- PART FIVE: PATIENTS, CONSUMERS AND CITIZENS.- Chapter Ten. The Imperative of Choice in Australian Healthcare.- Chapter Eleven. The Marketisation of Aged Care: The Impact of Aged Care Reform in Australia.- CONCLUSION.- Chapter Twelve. Navigating Private and Public Healthcare.

Автор: Stephen Gambescia
Название: The Healthcare Nonprofit: Keys to Effective Management
ISBN: 1640551042 ISBN-13(EAN): 9781640551046
Издательство: Mare Nostrum (Eurospan)
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Цена: 87780.00 T
Наличие на складе: Нет в наличии.
Описание: Health-related nonprofit organizations reflect a unique and enduring aspect of the American character, rooted in the concepts of charity and fraternity. Much has changed in the nonprofit sector since the days of Benjamin Franklin and the founding of the Pennsylvania Hospital, but nothing has replaced the dedication, creativity, and hard work of leaders, managers, and volunteers striving to improve the human condition. The Healthcare Nonprofit: Keys to Effective Management assists leaders and managers as they uphold the nonprofit tradition across a challenging and ever-evolving healthcare and public health landscape. It explores the nature and extent of nonprofit activity in the United States, establishing key principles while noting the impact of economic, sociocultural, and technological trends. Special attention is given to the following: The importance of the mission Programs and services that make a difference Staff and volunteer management Effective board governance Fundraising and donor stewardship Marketing, public relations, and advocacy Legal, regulatory, and ethical issues Leadership and crisis management The chapters of The Healthcare Nonprofit , written by accomplished leaders in the field, present essential concepts and principles, as well as more detailed commentary to foster deeper understanding. Ultimately, the book seeks to provide readers with the knowledge and tools they need to begin, run, and sustain effective nonprofit organizations that have a meaningful impact on the people they serve.