Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1409420914 ISBN-13(EAN): 9781409420910 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.
Автор: Peterson Donald Название: Strategic Management for Tourism and Hospitality ISBN: 1682852407 ISBN-13(EAN): 9781682852408 Издательство: Неизвестно Цена: 164150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919142 ISBN-13(EAN): 9781473919143 Издательство: Sage Publications Рейтинг: Цена: 204870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 66530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Powell Trent Название: Hospitality and Tourism Management ISBN: 1682853187 ISBN-13(EAN): 9781682853184 Издательство: Неизвестно Цена: 168440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hospitality and tourism management is a rapidly emerging field of study. There is growing emphasis on understanding and developing key areas within hospitality and tourism sector like accounting, human resource management and allocation, operations management and decision making. The chapters compiled in this book discuss the most vital concepts and practices in the field of travel management, public relations, personnel administration, and franchise operations. For all those who are interested in hospitality and tourism management, this book will prove to be an essential guide.
Автор: Nickson Dennis Название: Human Resource Management for Hospitality and Tourism, 2 ed. ISBN: 0080966489 ISBN-13(EAN): 9780080966489 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Невозможна поставка. Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.
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