Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management, Fotiadis Thomas, Folinas Dimitris, Vasileiou Konstantinos
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 49610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Rinaldi Francesca Romana, Testa Salvo Название: The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Supply Chain ISBN: 178353219X ISBN-13(EAN): 9781783532193 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Responsible Fashion Company provides an overview of the theory, challenges and opportunities of sustainability in the fashion, design and luxury industries and presents leading examples from pioneers such as Gucci, Levi`s, Timberland and Brunello Cucinelli.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Nick Robinson Название: Cambridge English for Marketing Student`s Book with Audio CD ISBN: 0521124603 ISBN-13(EAN): 9780521124607 Издательство: Cambridge University Press Рейтинг: Цена: 81010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.
Автор: Gian Mario Borney, Stefania Saviolo Название: The Branded Supply Chain: A New Perspective on Value Creation in Branding ISBN: 8831322206 ISBN-13(EAN): 9788831322201 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37890.00 T Наличие на складе: Невозможна поставка. Описание: The topic of this book is new and innovative, as it merges two different and usually separated domains - the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, influencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of external stakeholders seeking information that includes, and frequently exceeds, what the companies are legally obliged to disclose and communicate. The book presents an original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand, and a unique content to story-tell. Brands should develop new and broader narratives, ones which are fully plugged into their purpose, emotional but fact-based, and addressing all stakeholders. Different authors have teamed up to propose a roadmap to improve the organizational culture towards sustainable branding with the support of insights from leading companies in luxury, fashion, beauty and food.
Автор: Jacobs, F. Robert Chase, Richard Название: Оperations and supply chain management, 16 ed. ISBN: 1260575942 ISBN-13(EAN): 9781260575941 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a moderate emphasis on quantitative coverage. It covers relevant and current Operations Management issues with a focus on economic and global economy, analytics content that ties decisions to relevant data using math models, and appropriate strategies to solve real world problems. This sixteenth edition demonstrates what companies are doing to create a competitive advantage in the marketplace and also provides students with a set of more applicable skills and tools.
Hot topics in business today that relate to operations and supply chain management are reducing the cost of supply chain processes, integration and collaboration with customers and suppliers, sustainability, and minimizing the long-term cost of products and processes. These hot topics are studied in the book to clarify the "big picture" -- What these topics are and why they are important to business today.
Marketing Communications 7th ed provides a complete overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communication theories and tools in an accessible way so that readers can fully understand the subject.
This edition of Marketing Communicationsis thoroughly updated in response to feedback from teachers and lecturers. It includes content on the latest marketing trends and concepts such as AI in marketing, data-driven marketing, experiential and influencer marketing, storytelling, ethics and sustainability. Case studies from global brands such as Spotify, Snapchat, Kraft and Nike focus on how to blend digital tools into the marketing mix. With a particular emphasis on analytics, engagement and integrated strategies, this is the go-to guide for understanding the current state of play for students and professionals.
Автор: Smith Pr, Zook Ze Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies ISBN: 1789666953 ISBN-13(EAN): 9781789666953 Издательство: Неизвестно Рейтинг: Цена: 208440.00 T Наличие на складе: Невозможна поставка. Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Автор: Zeithaml Valarie Название: Services Marketing: Integrating Customer Focus Across the Fi ISBN: 1260083527 ISBN-13(EAN): 9781260083521 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Невозможна поставка. Описание: Open Agile Architecture, a standard of The Open Group, offers an approach to architect at scale with agility. It provides guidance and best practices for Enterprise Architects seeking to transition into Agile and Digital contexts. Empowering an Enterprise to Succeed with its Digital-Agile TransformationAgile teams drive the enterprise`s Digital Transformation by inventing new business models, delivering superior customer experiences, developing digital products, and architecting highly-automated operating systems.The Open Agile Architecture Standard was designed keeping the needs of all business stakeholders in mind:¢ Business Leaders - to drive the enterprise`s Digital and Agile change journey¢ Enterprise Architects - to extend their scope of influence in an Agile at scale world¢ Product Managers - to help transform customer experience, innovate products, and generate growth¢ Product Owners - to accelerate their transformation from managing feature backlogs to steering value delivery¢ Operations Managers - to enable them to leverage Lean and automation to generate sustainable competitive advantages¢ Software Engineers - to leverage the power of digital technologies to co-innovate with the businessThe more Agile the enterprise, the faster the learning cycles, and faster learning cycles translate to shorter time-to-market resulting in more agility. By adopting an Open Agile Architecture approach, your organization can capitalize on this accelerated learning cycle, meaning your Agile and Digital capabilities continuously and simultaneously co-create one another.
Автор: Wilson, Alan Zeithaml, Valarie Bitner, Mary Jo Gremler, Dwayne Название: Services marketing: integrating customer service across the firm 4e ISBN: 1526847809 ISBN-13(EAN): 9781526847805 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written for those who are interested in major cultural developments in Mexico and parts of Central America, from earliest times to the conquest of Mexico. Coverage includes major sites and complex societies in pre-conquest Mesoamerica; ancient traditions, the arts, religious and spiritual traditions; and language, mathematics, and city planning.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
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Gain valuable insights through compelling case studies and real-world examples
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Iacobucci Dawn, Gilbert Churchill, U Название: Marketing Research: Methodological Foundations, 12th Edition ISBN: 1983654469 ISBN-13(EAN): 9781983654466 Издательство: Неизвестно Цена: 52820.00 T Наличие на складе: Невозможна поставка. Описание: For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, ensures that students will develop a strong conceptual as well as practical understanding of marketing research. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS serves as an exceptional learning tool for today's learners (MBAs, EMBAs, advanced undergrads) and an invaluable reference tool for professionals throughout their careers. Chapters: 1) Marketing Research: It's Everywhere ; 2) Alternative Approaches to Marketing Intelligence; 3) The Research Process and Problem Formulation; 4) Research Design, Exploratory Research, and Qualitative Data; 5) Descriptive Research; 6) Causal Designs; 7) Data Collection: Secondary Data; 8) Data Collection: Primary Data; 9) Questionnaires and Data-Collection Forms; 10) Attitude Measurement; 11) Sampling Procedures; 12) Sample Size; 13) Collecting the Data: Field Procedures and Non-sampling Errors; 14) Preprocessing the Data, and Cross-Tabs, Chi-Square and Related Indices for Cross-Tabs; 15) Data Analysis: Basic Questions, Quick Stats Review; 16) Data Analysis: Examination of Differences, Analysis of Variance; 17) Data Analysis: Investigation of Association, Conjoint Analysis; 18) Multivariate Data Analysis; 19) The Research Report; Epilogue. Each section of the book also has several hands-on cases, each chapter has "Ethical Dilemmas" for classroom debate, and "Research Realities" to see real-world applicability. Each chapter ends with questions and applications to further students' learning. Instructors should email the first author for additional materials: data, slides, etc.
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