Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, Smith Pr, Zook Ze
Автор: Zook George Frederick Название: The English System of Restrictive Commercial Legislation ISBN: 1249277604 ISBN-13(EAN): 9781249277606 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Smith Pr, Zook Ze Название: Marketing Communications: Integrating Online and Offline, Customer Engagement, and Digital Technologies ISBN: 0749498641 ISBN-13(EAN): 9780749498641 Издательство: Неизвестно Цена: 66160.00 T Наличие на складе: Невозможна поставка. Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Marketing Communications 7th ed provides a complete overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communication theories and tools in an accessible way so that readers can fully understand the subject.
This edition of Marketing Communicationsis thoroughly updated in response to feedback from teachers and lecturers. It includes content on the latest marketing trends and concepts such as AI in marketing, data-driven marketing, experiential and influencer marketing, storytelling, ethics and sustainability. Case studies from global brands such as Spotify, Snapchat, Kraft and Nike focus on how to blend digital tools into the marketing mix. With a particular emphasis on analytics, engagement and integrated strategies, this is the go-to guide for understanding the current state of play for students and professionals.
Автор: Zook Jason Название: Own Your Weird: An Oddly Effective Way for Finding Happiness in Work, Life, and Love ISBN: 1549101366 ISBN-13(EAN): 9781549101366 Издательство: Неизвестно Цена: 29510.00 T Наличие на складе: Невозможна поставка. Описание: Tired of all the shoulds that guide your life? Want to create a life full of meaning? Work on your own terms? See the world a little differently? Then it's time to Own Your Weird. Creative entrepreneur Jason Zook certainly walks the walk of owning his weird. He's had some crazy yet successful schemes -- he's made over a million dollars by having more than 1,600 companies pay him to wear their t-shirt (a project called I WearYour Shirt). Later he auctioned off his last name twice, for $50K each time. He then self-published his first book Creativity for Sale by nabbing sponsors and generating $75K in revenue. Now Own Your Weird is targeted to other potential out of the box thinkers who dream not only of doing work on their own terms, but also creating a meaningful life. Consider Jason your spirit guide, offering strategies for honing in on what makes you weird, recognizing when feedback is just another form of procrastination, and how to stop with social media already. There's a specific set of strategies and exercises that can help you prioritize your life over your business, by identifying your MMM (Minimum Monthly Magic) number. He also offers examples from his own life (how he got out of $124K worth of debt, escaped the pressure to have a big wedding, and has thrived on social media by primarily ignoring it). Own Your Weird is the permission slip you need to take that big risk. To finally chase down that big idea. And to let go of supposed to thoughts. See how life opens up when you break out of the blueprint.
Автор: Zook Jason Название: Own Your Weird: An Oddly Effective Way for Finding Happiness in Work, Life, and Love ISBN: 0762467177 ISBN-13(EAN): 9780762467174 Издательство: Little Brown Рейтинг: Цена: 20240.00 T Наличие на складе: Невозможна поставка. Описание: Tired of all the "shoulds" that guide your life? Want to create a life full of meaning? Work on your own terms? See the world a little differently? Then it's time to Own Your Weird. Creative entrepreneur Jason Zook certainly walks the walk of "owning his weird." He's had some crazy yet successful schemes -- he's made over a million dollars by having more than 1,600 companies pay him to wear their t-shirt (a project called I WearYour Shirt). Later he auctioned off his last name twice, for $50K each time. He then self-published his first book Creativity for Sale by nabbing sponsors and generating $75K in revenue. Now Own Your Weird is targeted to other potential "out of the box" thinkers who dream not only of doing work on their own terms, but also creating a meaningful life. Consider Jason your spirit guide, offering strategies for honing in on what makes you weird, recognizing when feedback is just another form of procrastination, and how to stop with social media already. There's a specific set of strategies and exercises that can help you prioritize your life over your business, by identifying your MMM (Minimum Monthly Magic) number. He also offers examples from his own life (how he got out of $124K worth of debt, escaped the pressure to have a big wedding, and has thrived on social media by primarily ignoring it). Own Your Weird is the permission slip you need to take that big risk. To finally chase down that big idea. And to let go of "supposed to" thoughts. See how life opens up when you break out of the blueprint.
Автор: Lynch Mary Devlin, Zook Debbie Devlin Название: The Missing Quilter: Miranda Hathaway Adventure #2 ISBN: 1533198810 ISBN-13(EAN): 9781533198815 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Her best friend, Olivia, is missing Zoey Hathaway calls her mom and amateur sleuth, Miranda, to come to Boston and help them find her. But before they can get her back, Miranda goes missing A frantic Zoey contacts Gabe Downing, her mother's friend and former FBI agent, for help. Back in Cutler, Harry the cat knows something is wrong with his beloved Miranda and makes it known at the top of his lungs. His cat sitter alerts the quilt guild; now they're all worried about Miranda.That does it The ladies of Cutler Quilt Guild Number One are going on a road trip
Автор: Zook Jr Aaron M. Название: The Secrets of the Castle ISBN: 0991284267 ISBN-13(EAN): 9780991284269 Издательство: Неизвестно Цена: 17230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Devlin Lynch Mary, Devlin Zook Debbie, Devlin-Keune Beth Название: Burnt Roses: A Witherspoon Adventure ISBN: 0615391184 ISBN-13(EAN): 9780615391182 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Penner-Zook Julia Название: Behind Each Face ISBN: 0996487301 ISBN-13(EAN): 9780996487306 Издательство: Неизвестно Цена: 10330.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lynch Mary Devlin, Zook Debbie Devlin Название: The Quilt Ripper ISBN: 0692616616 ISBN-13(EAN): 9780692616611 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Miranda Hathaway is the town librarian and a member of the Cutler Quilt Guild Number One. She likes mysteries and is a Sherlock Holmes fan. When someone breaks into the home of another guild member, rips apart an heirloom quilted skirt, and leaves the torn pieces behind, everyone in Cutler, Pennsylvania, thinks Miranda can solve the mystery Gabe Downing, a retired FBI agent from Boston, has recently joined the Quilt Guild as its first and only male member. Coincidence? Miranda thinks not but she finds herself attracted to this new man in town. Does he know more about the break-in than he's telling?Will Miranda and/or Gabe find the thief Miranda has nicknamed "The Quilt Ripper" before another vintage piece is destroyed? Gabe may have experience on his side but Miranda has her own secret weapon. The ladies of the Cutler Quilt Guild Number One are on the case
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