Zeithaml Valarie Services Marketing: Integrating Customer Focus Across the Fi 9781260083521

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Автор: Zeithaml Valarie
Название: Services Marketing: Integrating Customer Focus Across the Fi
ISBN: 9781260083521
Издательство: McGraw-Hill
Классификация:

Торговля и маркетинг

ISBN-10: 1260083527
Обложка/Формат: Paperback
Вес: 0.88 кг.
Дата издания: 08.07.2017
Серия: College ie overruns
Язык: English
Издание: 7 revised edition
Иллюстрации: 15 illustrations, unspecified
Размер: 237 x 179 x 19
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Ifip wg 13.2/13.5 joint working conference, 6th international conference on human-centered software engineering, hcse 2016, and 8th international conference on human error, safety, and system development, hessd 2016, stockholm, sweden, august 29-31,
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Поставляется из: Англии
Описание: Open Agile Architecture, a standard of The Open Group, offers an approach to architect at scale with agility. It provides guidance and best practices for Enterprise Architects seeking to transition into Agile and Digital contexts. Empowering an Enterprise to Succeed with its Digital-Agile TransformationAgile teams drive the enterprise`s Digital Transformation by inventing new business models, delivering superior customer experiences, developing digital products, and architecting highly-automated operating systems.The Open Agile Architecture Standard was designed keeping the needs of all business stakeholders in mind:Г‚Вў Business Leaders - to drive the enterprise`s Digital and Agile change journeyГ‚Вў Enterprise Architects - to extend their scope of influence in an Agile at scale worldГ‚Вў Product Managers - to help transform customer experience, innovate products, and generate growthГ‚Вў Product Owners - to accelerate their transformation from managing feature backlogs to steering value deliveryГ‚Вў Operations Managers - to enable them to leverage Lean and automation to generate sustainable competitive advantagesГ‚Вў Software Engineers - to leverage the power of digital technologies to co-innovate with the businessThe more Agile the enterprise, the faster the learning cycles, and faster learning cycles translate to shorter time-to-market resulting in more agility. By adopting an Open Agile Architecture approach, your organization can capitalize on this accelerated learning cycle, meaning your Agile and Digital capabilities continuously and simultaneously co-create one another.

Services Marketing: Integrating Customer Focus Across the Fi, Zeithaml Valarie