The Future of Service Post-COVID-19 Pandemic, Volume 1: Rapid Adoption of Digital Service Technology, Lee Jungwoo, Han Spring H.
Автор: Jose Duarte Santos, Oscar Lima Silva Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries ISBN: 1522597832 ISBN-13(EAN): 9781522597834 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 219910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.
Автор: Jose Duarte Santos, Oscar Lima Silva Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries ISBN: 1522597840 ISBN-13(EAN): 9781522597841 Издательство: Mare Nostrum (Eurospan) Цена: 166320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Автор: Lee Jungwoo, Han Spring H. Название: The Future of Service Post-Covid-19 Pandemic, Volume 1: Rapid Adoption of Digital Service Technology ISBN: 9813341254 ISBN-13(EAN): 9789813341258 Издательство: Springer Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology.
Автор: Lee Jungwoo, Han Spring H. Название: The Future of Service Post-Covid-19 Pandemic, Volume 2: Transformation of Services Marketing ISBN: 9813341335 ISBN-13(EAN): 9789813341333 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
Автор: Lee Jungwoo, Han Spring H. Название: The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing ISBN: 9813341351 ISBN-13(EAN): 9789813341357 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
Автор: Kamaljeet Sandhu Название: Leadership, Management, and Adoption Techniques for Digital Service Innovation ISBN: 179982800X ISBN-13(EAN): 9781799828006 Издательство: Mare Nostrum (Eurospan) Цена: 166320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.
Автор: Kamaljeet Sandhu Название: Leadership, Management, and Adoption Techniques for Digital Service Innovation ISBN: 1799827992 ISBN-13(EAN): 9781799827993 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms.
Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.
Автор: Pinto Borges Ana, Lopes de Almeida Antуnio, Vieira Elvira Pacheco Название: Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives ISBN: 1799891496 ISBN-13(EAN): 9781799891499 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 183870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. The book includes a timely and relevant compendium of chapters that offer its readers relevant issues in gastronomy and management strategies in the hospitality industry.
Автор: Catenazzo Giuseppe Название: Challenges and Opportunities for Transportation Services in the Post-COVID-19 Era ISBN: 179988841X ISBN-13(EAN): 9781799888413 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the challenges and the new directions to match travellers` needs in a post-COVID-19 world and illustrates several methodological applications in transportation to inspire scholars, researchers, and developers to further their efforts in boosting the design and use of sustainable mobility.
Автор: Korstanje Maximiliano Название: Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies ISBN: 1799872874 ISBN-13(EAN): 9781799872870 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 206970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic.
As such, it had to quickly adapt and grow to abide by the rules of the ""new normal"" in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19.
Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism.
This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.
Автор: Korstanje Maximiliano Название: Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies ISBN: 1799872882 ISBN-13(EAN): 9781799872887 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 159850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic.
As such, it had to quickly adapt and grow to abide by the rules of the ""new normal"" in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19.
Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism.
This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.
Your essential guide to digital transformation and future of work post COVID-19 pandemic.
The COVID-19 pandemic is accelerating digital transformation at a rapid pace. Digital Transformation Accelerated is your essential guide for business and transformation leaders, IT professionals, human resource managers, and change managers alike. This book provides a blueprint in accelerating your digital framework, strategies, and future workplace culture in the post-pandemic new normal.
Some of the key features in this book:
-How industries and companies are accelerating digital transformation in midst of the new normal
-Setting up your digital transformation program across people, process and technologies
-Transform into a digital first organization and embracing the digital mindset
-Build digital core frameworks and strategies using AI, Cloud, Data, and Ecosystems
-Rethink your innovation model and pipeline from the inside-out and outside-in
-Reinventing and preparing for the future of work and human capital management strategies
-How to build a continuously learning culture: upskilling and reskilling your current and future workforce
-New leadership qualities and skills in the digital age
How are you and your organization prepared for this change? Are you ready for the journey ahead? This book is packed with current case studies, best practice insights from industry leaders and practical experience-based advice. Digital Transformation Accelerated will provide you with information and tools to help you navigate towards digital transformation and the skills needed for the post-pandemic new normal.
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