The Future of Service Post-Covid-19 Pandemic, Volume 1: Rapid Adoption of Digital Service Technology, Lee Jungwoo, Han Spring H.

Автор: Lee Jungwoo, Han Spring H.
Название: The Future of Service Post-COVID-19 Pandemic, Volume 1: Rapid Adoption of Digital Service Technology
ISBN: 9813341289 ISBN-13(EAN): 9789813341289
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- How the COVID-19 Pandemic is Reshaping the Education Service.- Rethinking Higher Education Post COVID-19.- Asian University Leader Perspectives.- Transformative Value Co-creation in Healthcare Services in the COVID-19 Era.

Автор: Lee Jungwoo, Han Spring H.
Название: The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing
ISBN: 9813341351 ISBN-13(EAN): 9789813341357
Издательство: Springer
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Цена: 93160.00 T
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Описание: This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597832 ISBN-13(EAN): 9781522597834
Издательство: Mare Nostrum (Eurospan)
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Цена: 219910.00 T
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Описание: Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597840 ISBN-13(EAN): 9781522597841
Издательство: Mare Nostrum (Eurospan)
Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Автор: Anwar Aridi, Gaurav Nayyar, Indermit Gill, Mary Hallward-Driemeier, Wolfgang Fengler
Название: Europe 4.0: Addressing the Digital Dilemma
ISBN: 1464816743 ISBN-13(EAN): 9781464816741
Издательство: Mare Nostrum (Eurospan)
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Цена: 40550.00 T
Наличие на складе: Нет в наличии.
Описание: This latest volume provides a framework, evidence, and recommendations on how to attain a dynamic and inclusive digital economy. Europe 4.0 is possible -- and Europe should take the chance.

Автор: Okros Alan
Название: Harnessing the Potential of Digital Post-Millennials in the Future Workplace
ISBN: 3030257282 ISBN-13(EAN): 9783030257286
Издательство: Springer
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Цена: 46570.00 T
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Описание: Drawing on multi-disciplinary analyses by 37 researchers, the book presents an integrative assessment of the characteristics that those in the current youth cohort are likely to bring to the workplace.

Автор: Pinto Borges Ana, Lopes de Almeida Antуnio, Vieira Elvira Pacheco
Название: Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
ISBN: 1799891496 ISBN-13(EAN): 9781799891499
Издательство: Mare Nostrum (Eurospan)
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Цена: 183870.00 T
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Описание: Presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. The book includes a timely and relevant compendium of chapters that offer its readers relevant issues in gastronomy and management strategies in the hospitality industry.

Автор: Korstanje Maximiliano
Название: Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies
ISBN: 1799872882 ISBN-13(EAN): 9781799872887
Издательство: Mare Nostrum (Eurospan)
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Цена: 159850.00 T
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Описание: The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic.

As such, it had to quickly adapt and grow to abide by the rules of the ""new normal"" in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19.

Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism.

This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.

Автор: Korstanje Maximiliano
Название: Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies
ISBN: 1799872874 ISBN-13(EAN): 9781799872870
Издательство: Mare Nostrum (Eurospan)
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Цена: 206970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic.

As such, it had to quickly adapt and grow to abide by the rules of the ""new normal"" in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19.

Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism.

This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.

Автор: J. Scott McDonald, John R. Bennett Jr., Keith A. Merwin, Gerald A. Merwin Jr.
Название: Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities
ISBN: 1522583955 ISBN-13(EAN): 9781522583950
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.

Автор: West Shaun, Meierhofer Jьrg, Ganz Christopher
Название: Smart Services Summit: Digital as an Enabler for Smart Service Business Development
ISBN: 3030720896 ISBN-13(EAN): 9783030720896
Издательство: Springer
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The four main aspects covered are industrial challenges, value system design (how to integrate resources into service ecosystems to create value), value creation through value proposition (how to create value for ecosystem actors), and value capture (how to create value for ecosystem businesses).

Название: Managing the digital workplace in the post-pandemic
ISBN: 1032253878 ISBN-13(EAN): 9781032253879
Издательство: Taylor&Francis
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Цена: 35720.00 T
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Описание: Digital Workplace Management and Strategy in the Post-Pandemic provides a cutting-edge survey of digital organizational behaviour in the post-pandemic workplace, drawing from a international range of expertise.