Advertising and Consumption: Anthropological Studies in Brazil, Rocha Everardo
Автор: Witkowski Название: A History of American Consumption ISBN: 113893691X ISBN-13(EAN): 9781138936911 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
Southeast Asia is renowned for birds’ nests and the bird’s nest trade. A bird’s nest is often referred to as “White Gold” or “the Caviar of the East.” In Birds’ Nests: Business and Ethnicity in Southeast Asia, Kasem Jandam explores the history of using birds’ nests and outlines key aspects of the business: consumption and its impact on ecology and the environment, market innovations, and the legal system related to public, private, community, and nonexclusive economic nesting resources. This book also discusses the trade and relationships among ethnic groups and the influence of Hong Kong’s bird’s nest market on the bird’s nest business in Thailand and Southeast Asia.
Автор: Paul Feldwick Название: The Anatomy of Humbag (How to think differently about Advertising) ISBN: 1784621927 ISBN-13(EAN): 9781784621926 Издательство: Marston Book Services Рейтинг: Цена: 23750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Fleming Jennifer Название: Advertising Effect: How to Change Behaviour ISBN: 0195593928 ISBN-13(EAN): 9780195593921 Издательство: Oxford Academ Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Нет в наличии. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Warton, Wind Jerry Название: Beyond Advertising: Reaching Customers Through Every Touchpoint ISBN: 1119074223 ISBN-13(EAN): 9781119074229 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 17940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: ELIZABETH CHIN Название: Katherine Dunham: Recovering an Anthropological Legacy, Choreographing Ethnographic Futures ISBN: 193864512X ISBN-13(EAN): 9781938645129 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Katherine Dunham was an anthropologist. One of the first African Americans to obtain a degree in anthropology, she conducted groundbreaking fieldwork in Jamaica and Haiti in the early 1930s and wrote several books including Journey to Accompong, Island Possessed, and Las Danzas de Haiti. Decades before Margaret Mead was publishing for popular audiences in Redbook, Dunham wrote ethnographically informed essays for Esquire and Mademoiselle under the pseudonym Kaye Dunn. Katherine Dunham was a dancer. The first person to head a black modern dance company, Dunham toured the world, appeared in numerous films in the United States and abroad, and worked globally to promote the vitality and relevance of African diasporic dance and culture. Dunham was a cultural advisor, teacher, Kennedy Center honoree, and political activist.This book explores Katherine Dunham’s contribution to anthropology and the ongoing relevance of her ideas and methodologies, rejecting the idea that art and academics need to be cleanly separated from each other. Drawing from Dunham’s holistic vision, the contributors began to experiment with how to bring the practise of art back into the discipline of anthropology - and vice versa.
Автор: Anderson E. N., Anderson Barbara A. Название: Warning Signs of Genocide: An Anthropological Perspective ISBN: 1498503829 ISBN-13(EAN): 9781498503822 Издательство: Bloomsbury Рейтинг: Цена: 45540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Genocide has been a major killer over the last century and more. Warning Signs of Genocide: An Anthropological Perspective reveals warning signs of genocide, finding that it normally occurs when a political regime takes power by exploiting group hatreds, and later feels itself threatened and insecure.
Автор: Glaskin Katie, Chenhall Richard Название: Sleep Around the World: Anthropological Perspectives ISBN: 1137320931 ISBN-13(EAN): 9781137320933 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Although humans slumber for approximately one third of our lives, sleep itself is vastly understudied. This volume provides a comparative frame through which we can understand the myriad ways in which sleep reflects and embodies culture as contributors examine aspects of sleep in various countries and contexts.
Автор: Rabinow Paul, Samimian-Darash Limor Название: Modes of Uncertainty: Anthropological Cases ISBN: 022625707X ISBN-13(EAN): 9780226257075 Издательство: Wiley Рейтинг: Цена: 91870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Organizing contributions from various anthropological subfields, including economics, security and environment, the authors offer tools which consider uncertainty, its management, and the differing modes of subjectivity appropriate to it. The also present ways of thinking about danger and risk from an analytical and anthropological perspective.
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