Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, VOL 1, Management Association Information Reso
Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Sun Zhaohao, Wu Zhiyou Название: Handbook of Research on Foundations and Applications of Intelligent Business Analytics ISBN: 1799890163 ISBN-13(EAN): 9781799890164 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 338190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
Автор: Lawrence Novotny Название: Documenting the Black Experience: Essays on African American History, Culture and Identity in Nonfiction Films ISBN: 0786472677 ISBN-13(EAN): 9780786472673 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Documenting the Black Experience is motivated by two primary concerns:Versions of history taught at the elementary, middle, high school, and at times college levels often exclude significant events from African American history, such as the murder of Emmett Till or the Ku Klux Klan's murder of four black girls when it bombed the Sixteenth Street Baptist Church in Birmingham, Alabama. Such events are integral aspects of history that continue to inform America's racial politics. Their exclusion from traditional accounts of history is a problem that this project addresses by bringing more visibility to documentaries focusing on such stories, and thus the events themselves.Notable cinema books chronicling the history of documentary films and filmmaking follow a similar pattern, omitting the efforts of documentarians who have chronicled and continue to recount black-oriented stories. Therefore, this book also works to make documentary discourse more complete.Hence, Documenting the Black Experience works to bring attention to non-narrative films chronicling the African American experience in four areas - Civil Rights, Sports, Electronic Media, and And Beyond: The Contemporary Black Struggle - demonstrating how the issues that the films address continue to inform America's racial politics.
Автор: Roberts, Graham Название: Consumer Culture, Branding and Identity in the New Russia ISBN: 0367340631 ISBN-13(EAN): 9780367340636 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Information Resources Management Association Название: E-Marketing: Concepts, Methodologies, Tools, and Applications ISBN: 1466615982 ISBN-13(EAN): 9781466615984 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1789790.00 T Наличие на складе: Невозможна поставка. Описание: E-Marketing: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
