Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Название: Global Business Expansion: Concepts, Methodologies, Tools, and Applications ISBN: 1522554815 ISBN-13(EAN): 9781522554813 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2125200.00 T Наличие на складе: Невозможна поставка. Описание: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success.Global Business Expansion: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to be successful. Highlighting a range of pertinent topics such as market entry strategies, transnational organizations, and competitive advantage, this multi-volume book is ideally designed for researchers, scholars, business executives and professionals, and graduate-level business students.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
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