Consumer Culture, Branding and Identity in the New Russia, Roberts, Graham

Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
ISBN: 1522571167 ISBN-13(EAN): 9781522571162
Издательство: Mare Nostrum (Eurospan)
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Цена: 1723260.00 T
Наличие на складе: Невозможна поставка.
Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Автор: Wheeler Alina
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824 ISBN-13(EAN): 9781118980828
Издательство: Wiley
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Цена: 44300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Автор: Olga Kravets , edited
Название: The Sage handbook of consumer culture
ISBN: 1473929512 ISBN-13(EAN): 9781473929517
Издательство: Sage Publications
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Цена: 163680.00 T
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Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.

Автор: Arnould Eric J.
Название: Consumer Culture Theory
ISBN: 1526420724 ISBN-13(EAN): 9781526420725
Издательство: Sage Publications
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Цена: 42230.00 T
Наличие на складе: Поставка под заказ.
Описание: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.

Автор: Lerman
Название: The Language of Branding
ISBN: 0415806747 ISBN-13(EAN): 9780415806749
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

Автор: Tsan-Ming Choi
Название: Fashion Branding and Consumer Behaviors
ISBN: 1493902768 ISBN-13(EAN): 9781493902767
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Автор: Tsan-Ming Choi
Название: Fashion Branding and Consumer Behaviors
ISBN: 1493946056 ISBN-13(EAN): 9781493946051
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Автор: Wood Natalie T., Solomon Michael R.
Название: Virtual Social Identity and Consumer Behavior
ISBN: 076562396X ISBN-13(EAN): 9780765623966
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Автор: Hirschman
Название: Branding Masculinity
ISBN: 1138933392 ISBN-13(EAN): 9781138933392
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Описание: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Автор: Janell NaKia Harvey
Название: Localizing Global Marketing Strategies: Emerging Research and Opportunities
ISBN: 1799809579 ISBN-13(EAN): 9781799809579
Издательство: Mare Nostrum (Eurospan)
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Цена: 130290.00 T
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Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.

Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Автор: Aronczyk Melissa
Название: Branding the Nation: The Global Business of National Identity
ISBN: 0199752176 ISBN-13(EAN): 9780199752171
Издательство: Oxford Academ
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Цена: 37480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.