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Creating a Brand Identity, Slade-Brooking Catharine


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Цена: 15170T
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 13 шт.  Склад Америка: 7 шт.  
При оформлении заказа до: 2 авг 2024
Ориентировочная дата поставки: Сентябрь

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Автор: Slade-Brooking Catharine
Название:  Creating a Brand Identity   (Создание индивидуальности марки)
Издательство: Laurence King Publishing Ltd
Классификация:
ISBN: 1780675623
ISBN-13(EAN): 9781780675626
Обложка/Формат: Paperback
Страницы: 160
Вес: 0.488 кг.
Дата издания: 26.01.2016
Серия: A Non Series Title
Язык: English
Иллюстрации: 300 colour illustrations
Размер: 233 x 194 x 13
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- Communications

Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identity

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, on the job. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Дополнительное описание: Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive i


Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade

Автор: Wendy Andrade
Название: Fresh Floral Jewelry: Creating Wearable Art with Wendy Andrade
ISBN: 0764344110 ISBN-13(EAN): 9780764344114
Издательство: Schiffer
Рейтинг:
Цена: 25400 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An innovative designer is always looking for new concepts. Fresh Floral Jewelry, an instructional introduction to the world of making jewelry that incorporates fresh flowers, is the first of its kind. For everyone from beginners to experienced jewelry makers and floral designers, this volume is an essential guide to creating exciting, colorful, and undoubtedly unique accessories that are suitable for any occasion, from proms to weddings. Learn how to make beautiful, intricate jewelry with wire, beads, and little else, to resemble foliage in which to set your orchids, succulents, and many more floral varieties. At the beginning is an overview of the techniques used in the book, which gives readers the freedom to jump from chapter to chapter. The projects are ideal for people within the floral industry as well as hobbyists and enthusiasts. Every piece in this indispensable book of jewelry ideas comes with detailed images that facilitate speedy assembly.

The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams

Автор: VanderMeer Jeff, Boskovich Desirina
Название: The Steampunk User`s Manual: An Illustrated Practical and Whimsical Guide to Creating Retro-Futurist Dreams
ISBN: 1419708988 ISBN-13(EAN): 9781419708985
Издательство: Abrams
Рейтинг:
Цена: 11880 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the author of the bestselling Steampunk Bible, a practical and inspirational volume on making your own Steampunk creations.

Identity Design That Works

Название: Identity Design That Works
ISBN: 1564969509 ISBN-13(EAN): 9781564969507
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 15170 T
Наличие на складе: Поставка под заказ.
Описание: Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

The Formation of English Gothic: Architecture and Identity

Автор: Draper
Название: The Formation of English Gothic: Architecture and Identity
ISBN: 0300120362 ISBN-13(EAN): 9780300120363
Издательство: Yale University Press
Рейтинг:
Цена: 41250 T
Наличие на складе: Поставка под заказ.
Описание: An account of architecture in England between circa 1150 and 1250, this work explores how the assimilation of new ideas from France led to an English version of Gothic architecture. It considers the great cathedrals of England to examine the complex interrelations between architecture and its social and political functions.

Worldwide Identity: Inspired Design From Forty Countries

Название: Worldwide Identity: Inspired Design From Forty Countries
ISBN: 1592531873 ISBN-13(EAN): 9781592531875
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 22760 T
Наличие на складе: Поставка под заказ.
Описание: Take a step back from the other designers' trends dominating your design world and reach toward a more exotic direction. In a clear and concise manner, identities are outlined by three steps - the "The Client", "The Brief" and "The Solution", aiding readers in understanding one of the most common design job cycles. Featured work is presented from design groups such as the Turkish Society of Graphic Designers, the Graphics Association of Zimbabwe and the Design Centrum of the Czech Republic that provides you with innovative and fresh design ideas. Partnered with Icograda (an International Council of Graphic Design Associations) as part of a series on best-selling subjects like logos and packaging, this book invites you to broaden your creative horizons. So get ready to embark on a new design adventure that just might turn out to be next season's biggest trend.

Role models: Feminine Identity in Contemporary American Photography

Автор: Fisher Sterling, Susan Wat, Kathryn
Название: Role models: Feminine Identity in Contemporary American Photography
ISBN: 1857595386 ISBN-13(EAN): 9781857595383
Издательство: ACC-distribution titles
Рейтинг:
Цена: 20630 T
Наличие на складе: Поставка под заказ.
Описание: In image-conscious world, photography is one of the powerful mediators of our sense of self. This book explores the ways in which female identity is constructed and mediated through the art of photography. It focuses on how role models and role-playing have been central to the art, meaning, and social function of contemporary photography.

Identity Design Sourcebook

Название: Identity Design Sourcebook
ISBN: 159253029X ISBN-13(EAN): 9781592530298
Издательство: Rockport/Rotovision
Цена: 20880 T
Наличие на складе: Поставка под заказ.
Описание: Each profile traces the process of redesigning a company's graphic identity using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.

Brand Spaces : Branded Architecture and the Future of Retail Design

Название: Brand Spaces : Branded Architecture and the Future of Retail Design
ISBN: 3899554779 ISBN-13(EAN): 9783899554779
Издательство: Gestalten
Рейтинг:
Цена: 36960 T
Наличие на складе: Поставка под заказ.
Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.

Creating Shade

Автор: van Uffelen, Chris
Название: Creating Shade
ISBN: 3037681357 ISBN-13(EAN): 9783037681350
Издательство: Thames & Hudson
Рейтинг:
Цена: 37130 T
Наличие на складе: Невозможна поставка.
Описание: Protection has always been the most genuine function of architecture. In the context of global warming one of the most needed type of protection is from and against the sun. This necessity has led to an impressive creative outburst of amazing technology.

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

Название: Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands
ISBN: 1592537936 ISBN-13(EAN): 9781592537938
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 12900 T
Наличие на складе: Невозможна поставка.
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Korea Power: Design & Identity: Design und Identitat

Название: Korea Power: Design & Identity: Design und Identitat
ISBN: 3899554884 ISBN-13(EAN): 9783899554885
Издательство: Marston Book Services
Цена: 23100 T
Наличие на складе: Поставка под заказ.
Описание: Currently one of the world s leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea Power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the Korean identity that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea Power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. South Korea s rapid rise to an economic superpower almost swept away all traces of a traditional lifestyle. Today, however, the cultural values of Korea s past are again becoming more influential. Many Korean designers now have a new sensibility for their culture s traditional definition of beauty. They are also defining an original, distinctly Korean elegance. This new development is represented in the book by work from the Culture Keepers, for example. Their designs for practical furniture and table settings are inspired by the aesthetics of the past, yet are ideally suited to meet the needs of our modern lives. The official exhibition catalog for Design and Identity at Frankfurt's Museum of Applied Arts.

Graphic Style Lab : Creating a Design Voice in 50 Exercises

Автор: Heller Steven
Название: Graphic Style Lab : Creating a Design Voice in 50 Exercises
ISBN: 1592539106 ISBN-13(EAN): 9781592539109
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 15170 T
Наличие на складе: Поставка под заказ.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style. Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work. Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.


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