Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, VOL 1, Management Association Information Reso
Название: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications ISBN: 1522551875 ISBN-13(EAN): 9781522551874 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2102100.00 T Наличие на складе: Невозможна поставка. Описание: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Автор: Information Resources Management Association Название: E-Marketing: Concepts, Methodologies, Tools, and Applications ISBN: 1466615982 ISBN-13(EAN): 9781466615984 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1789790.00 T Наличие на складе: Невозможна поставка. Описание: E-Marketing: Concepts, Methodologies, Tools and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Название: Mobile Commerce: Concepts, Methodologies, Tools, and Applications ISBN: 1522525998 ISBN-13(EAN): 9781522525998 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2032800.00 T Наличие на складе: Невозможна поставка. Описание: Provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Автор: Information Resources Management Association Название: Web-Based Services: Concepts, Methodologies, Tools, and Applications ISBN: 1466694661 ISBN-13(EAN): 9781466694668 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2079000.00 T Наличие на складе: Невозможна поставка. Описание: Provides readers with comprehensive coverage of some of the latest tools and technologies in the digital industry. The chapters in this multi-volume book describe a diverse range of applications and methodologies made possible in a world connected by the global network, providing researchers, computer scientists, web developers, and digital experts with the latest developments.
Автор: Management Association Information Reso Название: Mobile Commerce: Concepts, Methodologies, Tools, and Applications, VOL 1 ISBN: 1668429160 ISBN-13(EAN): 9781668429167 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 282570.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Management Association Information Reso Название: Mobile Commerce: Concepts, Methodologies, Tools, and Applications, VOL 2 ISBN: 1668429179 ISBN-13(EAN): 9781668429174 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 282570.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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