Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age, Spencer Andrew

Автор: Spencer Andrew
Название: Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age
ISBN: 3030615839 ISBN-13(EAN): 9783030615833
Издательство: Springer
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Автор: Adeola Ogechi, Edeh Jude N., Hinson Robert Ebo
Название: Digital Service Delivery in Africa: Platforms and Practices
ISBN: 3030839087 ISBN-13(EAN): 9783030839086
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation.

Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia
Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
ISBN: 1799815226 ISBN-13(EAN): 9781799815228
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.

Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia
Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
ISBN: 1799815234 ISBN-13(EAN): 9781799815235
Издательство: Mare Nostrum (Eurospan)
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Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea.

Автор: Evrim Celtek
Название: Handbook of Research on Smart Technology Applications in the Tourism Industry
ISBN: 1799819892 ISBN-13(EAN): 9781799819899
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Название: Emerald handbook of entrepreneurship in tourism, travel and hospitality
ISBN: 1787544842 ISBN-13(EAN): 9781787544840
Издательство: Emerald
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Цена: 60970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597832 ISBN-13(EAN): 9781522597834
Издательство: Mare Nostrum (Eurospan)
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Цена: 219910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597840 ISBN-13(EAN): 9781522597841
Издательство: Mare Nostrum (Eurospan)
Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Автор: Sergio Jesus Teixeira, Joao Matos Ferreira
Название: Multilevel Approach to Competitiveness in the Global Tourism Industry
ISBN: 1799803651 ISBN-13(EAN): 9781799803652
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.

Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Автор: Sergio Jesus Teixeira, Joao Matos Ferreira
Название: Multilevel Approach to Competitiveness in the Global Tourism Industry
ISBN: 179980366X ISBN-13(EAN): 9781799803669
Издательство: Mare Nostrum (Eurospan)
Цена: 163550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.

Название: Destination Management and Marketing: Breakthroughs in Research and Practice
ISBN: 1799824691 ISBN-13(EAN): 9781799824695
Издательство: Mare Nostrum (Eurospan)
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Цена: 308610.00 T
Наличие на складе: Нет в наличии.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 1799826031 ISBN-13(EAN): 9781799826033
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. The book explores the relationship between tourism, hotel management, transportation, international trade, cargo and supply chain management.