Multilevel Approach to Competitiveness in the Global Tourism Industry, Sergio Jesus Teixeira, Joao Matos Ferreira
Новое издание
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 179980366X ISBN-13(EAN): 9781799803669 Издательство: Mare Nostrum (Eurospan) Цена: 163550 T Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Pilinkien? Название: Competitiveness Creation and Maintenance in the Postal Services Industry ISBN: 3319319051 ISBN-13(EAN): 9783319319056 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges for this industry. Postal services continue to play a central partin the development of national economies. However, the economic and social roleof postal services has changed rapidly and fundamentally over the last twodecades. In most industrialized countries, paper-based communications are in seriousdecline, while the demand for parcel delivery services is rising steadily with thecontinuing development of e-commerce, just-in-time production techniques, andglobal supply chains. For the postal sector as a whole, the centre of gravityhas shifted dramatically from letters and documents to parcels. The authors explain how the organizationalparadigm has inexorably shifted from that of a national, government-ownedpostal administration providing the basic delivery services required by society,to a system of interdependent local and regional undertakings that both competeand cooperate with one another. The book argues that there are no indications thatthe postal sector has stopped changing, and that it seems most probable thatthe European Union’s postal sector will look quite different in 2035 than itdoes today. In closing, the book explains how the shareholders of postalservices companies have recently confirmed that the time has come to rethinkthe strategy of creating and maintaining competitiveness in the postal servicesindustry.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 1138593931 ISBN-13(EAN): 9781138593930 Издательство: Taylor&Francis Рейтинг: Цена: 244990.00 T Наличие на складе: Невозможна поставка. Описание: This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
Автор: Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary Название: Marketing Channel Strategy: An Omni-Channel Approach ISBN: 0367262096 ISBN-13(EAN): 9780367262099 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes that customers don’t only access goods and services in multiple ways, but that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing and retailing classes will enjoy acquiring the most cutting edge marketing skills from this book.
Автор: Andrews Tim, Chen Junsong, Paliwoda Stanley Название: Marketing Management in Asia. ISBN: 1138959782 ISBN-13(EAN): 9781138959781 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.
Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Автор: Sheth Jagdish Название: 4 A`s of Marketing ISBN: 0415898358 ISBN-13(EAN): 9780415898355 Издательство: Taylor&Francis Рейтинг: Цена: 25520.00 T Наличие на складе: Нет в наличии. Описание:
The authors present a powerful and tested approach that helps managers see a business's every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the 4A's. The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A's, using a blend of marketing and non-marketing resources.
The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we needed an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.
Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer's eyes. This ability has become an absolute necessity for success in today's hyper-competitive marketplace.
Автор: Manuel Alonso Dos Santos Название: Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations ISBN: 1522576177 ISBN-13(EAN): 9781522576174 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 209750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Автор: Jones Название: Pioneers in Marketing ISBN: 0415891930 ISBN-13(EAN): 9780415891936 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522586326 ISBN-13(EAN): 9781522586326 Издательство: Mare Nostrum (Eurospan) Цена: 151530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: Noe Francis, Uysal Muzaffer Название: Tourist Customer Service Satisfaction: An Encounter Approach ISBN: 113888071X ISBN-13(EAN): 9781138880719 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer.
Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider's role performance. The book uses encounter theory to examine the customer - provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee - centric competitive advantage in this sector can be achieved in various markets.
This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Автор: Peter E Murphy Название: Tourism: A Community Approach (RLE Tourism) ISBN: 0415812453 ISBN-13(EAN): 9780415812450 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.
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