Digital Service Delivery in Africa: Platforms and Practices, Adeola Ogechi, Edeh Jude N., Hinson Robert Ebo

Автор: Spencer Andrew
Название: Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age
ISBN: 3030615863 ISBN-13(EAN): 9783030615864
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Автор: Spencer Andrew
Название: Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age
ISBN: 3030615839 ISBN-13(EAN): 9783030615833
Издательство: Springer
Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Автор: Ravi S. Sharma, Margaret Tan, Francis Pereira
Название: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
ISBN: 1613501471 ISBN-13(EAN): 9781613501474
Издательство: Mare Nostrum (Eurospan)
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Цена: 184800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821854 ISBN-13(EAN): 9781799821854
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.

Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821862 ISBN-13(EAN): 9781799821861
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Chandler Jennifer D.
Название: Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy
ISBN: 3030477991 ISBN-13(EAN): 9783030477998
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

Автор: West Shaun, Meierhofer Jьrg, Ganz Christopher
Название: Smart Services Summit: Digital as an Enabler for Smart Service Business Development
ISBN: 3030720896 ISBN-13(EAN): 9783030720896
Издательство: Springer
Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The four main aspects covered are industrial challenges, value system design (how to integrate resources into service ecosystems to create value), value creation through value proposition (how to create value for ecosystem actors), and value capture (how to create value for ecosystem businesses).

Автор: Chandler Jennifer D.
Название: Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital Economy
ISBN: 3030477967 ISBN-13(EAN): 9783030477967
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597832 ISBN-13(EAN): 9781522597834
Издательство: Mare Nostrum (Eurospan)
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Цена: 219910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The publication examines topics such as branding strategies, social media, and influencer marketing.

Автор: Jose Duarte Santos, Oscar Lima Silva
Название: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
ISBN: 1522597840 ISBN-13(EAN): 9781522597841
Издательство: Mare Nostrum (Eurospan)
Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Автор: Nasiru D. Taura; Elvira Bolat; Nnamdi O. Madichie
Название: Digital Entrepreneurship in Sub-Saharan Africa
ISBN: 303004923X ISBN-13(EAN): 9783030049232
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.

Название: Health service marketing management in africa
ISBN: 0367001934 ISBN-13(EAN): 9780367001933
Издательство: Taylor&Francis
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Цена: 70430.00 T
Наличие на складе: Невозможна поставка.
Описание: This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives.