Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age, Spencer Andrew

Автор: Spencer Andrew
Название: Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age
ISBN: 3030615863 ISBN-13(EAN): 9783030615864
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes.

Автор: Evrim Celtek
Название: Handbook of Research on Smart Technology Applications in the Tourism Industry
ISBN: 1799819892 ISBN-13(EAN): 9781799819899
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Автор: Adeola Ogechi, Edeh Jude N., Hinson Robert Ebo
Название: Digital Service Delivery in Africa: Platforms and Practices
ISBN: 3030839087 ISBN-13(EAN): 9783030839086
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation.

Автор: Sergio Jesus Teixeira, Joao Matos Ferreira
Название: Multilevel Approach to Competitiveness in the Global Tourism Industry
ISBN: 179980366X ISBN-13(EAN): 9781799803669
Издательство: Mare Nostrum (Eurospan)
Цена: 163550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.

Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia
Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
ISBN: 1799815226 ISBN-13(EAN): 9781799815228
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area.

Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Автор: Monica Brito, Alvaro Dias, Mafalda Patuleia
Название: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
ISBN: 1799815234 ISBN-13(EAN): 9781799815235
Издательство: Mare Nostrum (Eurospan)
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Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea.

Название: Destination Management and Marketing: Breakthroughs in Research and Practice
ISBN: 1799824691 ISBN-13(EAN): 9781799824695
Издательство: Mare Nostrum (Eurospan)
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Цена: 308610.00 T
Наличие на складе: Нет в наличии.
Описание: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors.

Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 1799826031 ISBN-13(EAN): 9781799826033
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. The book explores the relationship between tourism, hotel management, transportation, international trade, cargo and supply chain management.

Автор: Debasish Batabyal
Название: Global Entrepreneurial Trends in the Tourism and Hospitality Industry
ISBN: 179982604X ISBN-13(EAN): 9781799826040
Издательство: Mare Nostrum (Eurospan)
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Цена: 152460.00 T
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Описание: Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries.

Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.

Автор: Sergio Jesus Teixeira, Joao Matos Ferreira
Название: Multilevel Approach to Competitiveness in the Global Tourism Industry
ISBN: 1799803651 ISBN-13(EAN): 9781799803652
Издательство: Mare Nostrum (Eurospan)
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Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.

Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Название: Atmospheric Turn in Culture and Tourism
ISBN: 1838670718 ISBN-13(EAN): 9781838670719
Издательство: Emerald
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Цена: 135510.00 T
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Описание: Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of `atmospheric quality` in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin
Название: Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 1522572538 ISBN-13(EAN): 9781522572534
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.