Ircd Advertising & Sales Promotion, Kaser

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120917 ISBN-13(EAN): 9781433120916
Издательство: Peter Lang
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Цена: 43430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Автор: Gore, Sylee
Название: Express Series: English for Marketing and Advertising
ISBN: 0194579182 ISBN-13(EAN): 9780194579186
Издательство: Oxford University Press
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Цена: 4020.00 T
Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.

Автор: EDA YILMAZ ALARCIN
Название: Perception of Physicians: A Qualitative Research
ISBN: 363184526X ISBN-13(EAN): 9783631845264
Издательство: Peter Lang
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Цена: 22230.00 T
Наличие на складе: Невозможна поставка.
Описание:

A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.

Автор: Dimofte Claudiu
Название: Consumer Psychology in a Social Media World
ISBN: 0765646943 ISBN-13(EAN): 9780765646941
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Автор: Karin Zaghi
Название: Visual Merchandising: In-store Communication to Enhance Customer Value
ISBN: 888548641X ISBN-13(EAN): 9788885486416
Издательство: Mare Nostrum (Eurospan)
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Цена: 72070.00 T
Наличие на складе: Невозможна поставка.
Описание: Buying behavior is a process that is conditioned by a complex receptive system, originating with the product`s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Название: Demarketing
ISBN: 0415816475 ISBN-13(EAN): 9780415816472
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

Автор: Mogaji, Emmanuel
Название: Emotional appeals in advertising banking services
ISBN: 1787563022 ISBN-13(EAN): 9781787563025
Издательство: Emerald
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Цена: 62330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Автор: Kluge, Philipp Nikolaus
Название: Marketing luxury goods online
ISBN: 3631678657 ISBN-13(EAN): 9783631678657
Издательство: Peter Lang
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 98910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Автор: Ariana Daniela Del Pino
Название: Improving University Reputation Through Academic Digital Branding
ISBN: 1799849309 ISBN-13(EAN): 9781799849308
Издательство: Mare Nostrum (Eurospan)
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Цена: 166320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.

Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Автор: Luis Farinha
Название: Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
ISBN: 1799836282 ISBN-13(EAN): 9781799836285
Издательство: Mare Nostrum (Eurospan)
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Цена: 246710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive.

Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.