Perception of Physicians: A Qualitative Research, EDA YILMAZ ALARCIN
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 27150.00 T Наличие на складе: Есть Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Krittinee Nuttavuthisit Название: Qualitative Consumer and Marketing Research ISBN: 981136141X ISBN-13(EAN): 9789811361418 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Название: Qualitative consumer research ISBN: 1787144925 ISBN-13(EAN): 9781787144927 Издательство: Emerald Рейтинг: Цена: 123310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.
Автор: R. Buber; J. Gadner; L. Richards Название: Applying Qualitative Methods to Marketing Management Research ISBN: 1349725064 ISBN-13(EAN): 9781349725069 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Автор: Maison, Dominika (university Of Warsaw, Poland) Название: Qualitative marketing research mai ISBN: 1138607746 ISBN-13(EAN): 9781138607743 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Maison Dominika Название: Qualitative Marketing Research ISBN: 1138607762 ISBN-13(EAN): 9781138607767 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Iorio Название: Qualitative Research in Journalism ISBN: 0805843981 ISBN-13(EAN): 9780805843989 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows how new coverage can be expanded through using qualitative methods developed in the social sciences.
Автор: Iorio Название: Qualitative Research in Journalism ISBN: 080584399X ISBN-13(EAN): 9780805843996 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows how new coverage can be expanded through using qualitative methods developed in the social sciences.
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138085901 ISBN-13(EAN): 9781138085909 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Arthur Asa Berger Название: Media and Communication Research Methods - International Student Edition: An Introduction to Qualitative and Quantitative Approaches ISBN: 1544371748 ISBN-13(EAN): 9781544371740 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This step-by-step introduction to conducting media and communication research offers practical insights along with the author`s signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.
Автор: Bonnie S. Brennen Название: Qualitative Research Methods for Media Studies ISBN: 0415890217 ISBN-13(EAN): 9780415890212 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Mulvihill Thalia M Название: Arts-Based Educational Research and Qualitative Inquiry ISBN: 1138309494 ISBN-13(EAN): 9781138309494 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Невозможна поставка. Описание: This book introduces novice researchers to arts-based and arts-informed qualitative research methods. In the last decade, qualitative research has expanded to include new and emergent methods that has led to more novice researchers seeking out arts-based expertise to support their work.
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