Автор: Thaler, Richard H Название: Misbehaving ISBN: 0241951224 ISBN-13(EAN): 9780241951224 Издательство: Random House - Penguin Рейтинг: Цена: 10710.00 T Наличие на складе: Есть Описание: When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Автор: Thaler, Richard H.,Sunstein, Cass R Название: Nudge ISBN: 0141999934 ISBN-13(EAN): 9780141999937 Издательство: Random House - Penguin Рейтинг: Цена: 9670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.
Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy.
And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
Автор: Thaler Richard H., Sunstein Cass R. Название: Nudge: The Final Edition ISBN: 014313700X ISBN-13(EAN): 9780143137009 Издательство: Random House (USA) Рейтинг: Цена: 11650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: *Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition." It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!
Автор: Cass R Sunstein,Richard H Thaler Название: Nudge ISBN: 0141040017 ISBN-13(EAN): 9780141040011 Издательство: Random House - Penguin Рейтинг: Цена: 8790.00 T Наличие на складе: Поставка под заказ. Описание: Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children`s health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike.
Автор: Cornwell, John Название: Hitler`s Scientists ISBN: 0140296867 ISBN-13(EAN): 9780140296860 Издательство: Random House - Penguin Рейтинг: Цена: 15830.00 T Наличие на складе: Поставка под заказ. Описание: In a rich and fascinating history John Cornwell tells the epic story of Germany`s scientists from the First World War to the collapse of Hitler`s Reich.
Автор: Thaler Mike Название: Hubie Cool: Super Spy ISBN: 1532144172 ISBN-13(EAN): 9781532144172 Издательство: Неизвестно Цена: 31470.00 T Наличие на складе: Невозможна поставка.
Автор: Thaler Mike Название: The New Puppy from the Black Lagoon ISBN: 1532144202 ISBN-13(EAN): 9781532144202 Издательство: Неизвестно Цена: 31470.00 T Наличие на складе: Невозможна поставка.
Автор: Thaler Mike Название: Hubie Cool: Superhero ISBN: 1532144180 ISBN-13(EAN): 9781532144189 Издательство: Неизвестно Цена: 31470.00 T Наличие на складе: Невозможна поставка.
Автор: Thaler Mike Название: The Pool Party from the Black Lagoon ISBN: 1532144210 ISBN-13(EAN): 9781532144219 Издательство: Неизвестно Цена: 31470.00 T Наличие на складе: Невозможна поставка.
Автор: Thaler Mike Название: The School Secretary from the Black Lagoon ISBN: 1614791988 ISBN-13(EAN): 9781614791980 Издательство: Scholastic Цена: 22340.00 T Наличие на складе: Нет в наличии.
Автор: Thaler Alex Название: The Art of the Personal Statement ISBN: 1489544291 ISBN-13(EAN): 9781489544292 Издательство: Неизвестно Цена: 17230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
