Автор: Thaler, Richard H. Sunstein, Cass R. Название: Nudge ISBN: 0241552109 ISBN-13(EAN): 9780241552100 Издательство: Random House - Penguin Цена: 0 T Наличие на складе: Невозможна поставка. Описание: NO.1 INTERNATIONAL BESTSELLEROne of the most influential books of the 21st century*Fully revised and updated from cover to cover*Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society.
Now, Richard Thaler and Cass Sunstein have updated the book, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research. This final edition offers a wealth of new insights, for both its avowed fans and newcomers, about a wide range of issues that we face in our daily lives -- health, personal finance, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want) -- all while honouring one of the cardinal rules of nudging: make it fun!
Автор: Thaler, Richard H Название: Misbehaving ISBN: 0241951224 ISBN-13(EAN): 9780241951224 Издательство: Random House - Penguin Рейтинг: Цена: 10710.00 T Наличие на складе: Есть Описание: When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Автор: Thaler, Richard H.; Sunstein, Cass R. Название: Nudge ISBN: 014311526X ISBN-13(EAN): 9780143115267 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Невозможна поставка. Описание: From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow
New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold
Автор: Richard H Thaler Название: Misbehaving ISBN: 1846144035 ISBN-13(EAN): 9781846144035 Издательство: Random House - Penguin Цена: 12320.00 T Наличие на складе: Невозможна поставка.
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