Advances in communications & media research, Stavros, Anthony V.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Jihen Karoui, Farah Benamara, Veronique Moriceau Название: Automatic Detection of Irony: Opinion Mining in Microblogs and Social Media ISBN: 178630399X ISBN-13(EAN): 9781786303998 Издательство: Wiley Рейтинг: Цена: 146730.00 T Наличие на складе: Поставка под заказ. Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Автор: Jer?bek, Hynek Название: Paul Lazarsfeld and the Origins of Communications Research ISBN: 0367877392 ISBN-13(EAN): 9780367877392 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Невозможна поставка. Описание: Lazarsfeld was a key figure in the history of communications research. This monograph represents a detailed account of Lazarsfeld`s contributions as both a researcher and an institutional leader. It focuses on the years between 1931 and 1949, mentioning Lazarsfeld`s early work and innovative methodology in Vienna and in the U.S.
A synergy between academia and activism has long been a goal of both scholars and advocacy organizations in communications research. The essays in Communications Research in Action demonstrate, for the first time in one volume, how an effective partnership between the two can contribute to a more democratic public sphere by helping to break down the digital divide to allow greater access to critical technologies, democratizing the corporate ownership of the media industry, and offering myriad opportunities for varied articulation of individuals’ ideas. Essays spanning topics such as the effect of ownership concentration on children’s television programming, the media’s impact on community building, and the global consequences of communications research will not only be valuable to scholars, activists, and media policy makers but will also be instrumental in serving as a template for further exploration in collaboration.
Автор: Cipolla-Ficarra Francois V. Название: Handbook of Research on Interactive Information Quality in Expanding Social Network Communications ISBN: 146667377X ISBN-13(EAN): 9781466673779 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 213180.00 T Наличие на складе: Нет в наличии. Описание: "This book examines the strategic elements involved in ICT training within the context of online networks, combining scientific, theoretical, and practical perspectives on the importance of communicability in such networks"--
Автор: Mary Beth Oliver, Arthur A. Raney, Jennings Bryant Название: Media Effects: Advances in Theory and Research ISBN: 1138590185 ISBN-13(EAN): 9781138590182 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.
Автор: Mary Beth Oliver, Arthur A. Raney, Jennings Bryant Название: Media Effects: Advances in Theory and Research ISBN: 1138590223 ISBN-13(EAN): 9781138590229 Издательство: Taylor&Francis Рейтинг: Цена: 88800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content on social media, video games, mobile communication, and virtual technologies.
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Автор: Michael D`Oliveiro Название: The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy ISBN: 1138367516 ISBN-13(EAN): 9781138367517 Издательство: Taylor&Francis Рейтинг: Цена: 33670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. It will equip media professionals with the knowledge to enable confident conversations in the typical media organisation they work in.
Автор: Deacon David, Pickering Michael, Murdock Graham Название: Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis ISBN: 1501316923 ISBN-13(EAN): 9781501316920 Издательство: Bloomsbury Academic Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language.
Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies.
Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 1799866068 ISBN-13(EAN): 9781799866060 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Нет в наличии. Описание: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.
The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.
Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines ISBN: 179986605X ISBN-13(EAN): 9781799866053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 260570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
