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Media Today, Turow


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Цена: 32150.00T   45929 T -30%
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Автор: Turow
Название:  Media Today
Перевод названия: Медиа сегодня
ISBN: 9780415536431
Издательство: Taylor&Francis
Классификация:
ISBN-10: 041553643X
Обложка/Формат: Paperback
Страницы: 464
Вес: 0.00 кг.
Дата издания: 23.10.2013
Серия: Language/Linguistics
Язык: English
Читательская аудитория: College/higher education
Ключевые слова: Communication studies, BUSINESS & ECONOMICS / Industries / Media & Communications,LANGUAGE ARTS & DISCIPLINES / Communication Studies,SOCIAL SCIENCE / Media Studies
Ссылка на Издательство: Link
Поставляется из: Европейский союз
Описание: Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors.—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

      Новое издание
Media Today

Автор: Turow Joseph
Название: Media Today
ISBN: 1138928461 ISBN-13(EAN): 9781138928466
Издательство: Taylor&Francis
Цена: 64300 T
Наличие на складе: Поставка под заказ.
Описание:

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.


Media Today: Mass Communication in a Converging World

Автор: Joseph Turow
Название: Media Today: Mass Communication in a Converging World
ISBN: 1138593842 ISBN-13(EAN): 9781138593848
Издательство: Taylor&Francis
Цена: 81650 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

Media today

Автор: Turow, Joseph (university Of Pennsylvania, Usa)
Название: Media today
ISBN: 0367680297 ISBN-13(EAN): 9780367680299
Издательство: Taylor&Francis
Цена: 84710 T
Описание: This eighth edition of Joseph Turow`s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.


Media, organizations and identity

Название: Media, organizations and identity
ISBN: 0230515517 ISBN-13(EAN): 9780230515512
Издательство: Springer
Рейтинг:
Цена: 33720.00 T
Наличие на складе: Есть
Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Qualitative Research Methods for Media Studies

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
Рейтинг:
Цена: 27150.00 T
Наличие на складе: Есть
Описание:

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Understanding media

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
Рейтинг:
Цена: 18370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Media at war

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
Рейтинг:
Цена: 28040.00 T
Наличие на складе: Есть
Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Media, Society, World

Автор: Couldry Nick
Название: Media, Society, World
ISBN: 0745639216 ISBN-13(EAN): 9780745639215
Издательство: Wiley
Рейтинг:
Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply.

Media psychology

Автор: Giles, David
Название: Media psychology
ISBN: 0805840494 ISBN-13(EAN): 9780805840490
Издательство: Taylor&Francis
Рейтинг:
Цена: 54090.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text tackles the traditional topics of media psychology--sex, violence, advertising--along with developmental aspects of media influence and the psychology of the audience. It examines specific media genres--news, sports, soaps, audience participation media, the internet -- and asks what light psychology can shed on the popularity of these genres and the response of their audiences.

Media and Terrorism

Название: Media and Terrorism
ISBN: 1446201589 ISBN-13(EAN): 9781446201589
Издательство: Sage Publications
Рейтинг:
Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With its topical focus and lucid style, this is a thoroughly international analysis of how terrorism and the war on terror is communicated through a variety of global media outlets. The editors and contributors are all very high profile in the field, and the content is both global and interdisciplinary.

Media and Communication Research Methods

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
Рейтинг:
Цена: 27940.00 T
Наличие на складе: Поставка под заказ.
Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

Understanding Media Economics

Автор: Doyle Gillian
Название: Understanding Media Economics
ISBN: 1412930774 ISBN-13(EAN): 9781412930772
Издательство: Sage Publications
Рейтинг:
Цена: 45400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Reality of the Mass Media

Автор: Whitfield Stephen J, Heelas P Paul, Mundale J Jenn
Название: Reality of the Mass Media
ISBN: 0745621325 ISBN-13(EAN): 9780745621326
Издательство: Wiley
Рейтинг:
Цена: 16890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An important work by one of the leading social thinkers of the late twentieth century. This book is one of Luhmann`s most systematic statement about the nature of the media. He examines the media from the distinctive perspective of his theory of social systems.

Popular media, democracy and development in africa

Автор: Wasserman, Herman
Название: Popular media, democracy and development in africa
ISBN: 0415577942 ISBN-13(EAN): 9780415577946
Издательство: Taylor&Francis
Рейтинг:
Цена: 34310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the role that popular media could play to encourage political debate, provide information for development, or critique the very definitions of `democracy` and `development`.

Comparing Media Systems Beyond the Western World

Автор: Hallin
Название: Comparing Media Systems Beyond the Western World
ISBN: 1107699541 ISBN-13(EAN): 9781107699540
Издательство: Cambridge Academ
Рейтинг:
Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comparing Media Systems Beyond the Western World explores the relation between media and political systems in a wide range of non-Western contexts, analyzing the variety of ways in which media interact with the state and with various political actors and the roles journalists play in these relationships.


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