Paul Lazarsfeld and the Origins of Communications Research, Jer?bek, Hynek

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Shalin Hai-Jew
Название: Electronic Hive Minds on Social Media: Emerging Research and Opportunities
ISBN: 1522593691 ISBN-13(EAN): 9781522593690
Издательство: Mare Nostrum (Eurospan)
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Цена: 200510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Researchers have harnessed the flood of personal information and opinions shared on social media platforms in a variety of ways. People communicate not only what they imagine they are purposely sharing but also unintentionally leak information, which allows others to glimpse a sense of the subconscious and unconscious at a macro level. Electronic Hive Minds on Social Media: Emerging Research and Opportunities explores various research techniques to profile the electronic hive mind around social topics as expressed on various modalities of social media, from human, bot, and cyborg social media accounts, and proposes new research methods for harnessing public data from social media platforms. Highlighting topics such as knowledge sharing, swarm intelligence, and social psychology, this publication is designed for researchers, social psychologists, practitioners, and students in marketing, communications, mass media, and similar fields.

Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo
Название: Personal influence
ISBN: 1412805074 ISBN-13(EAN): 9781412805070
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Название: Media Influence: Breakthroughs in Research and Practice
ISBN: 1522539298 ISBN-13(EAN): 9781522539292
Издательство: Mare Nostrum (Eurospan)
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Цена: 316010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Автор: Anthony V Stavros
Название: Advances in Communications & Media Research: Volume 11
ISBN: 1634832833 ISBN-13(EAN): 9781634832830
Издательство: Nova Science
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Цена: 257650.00 T
Наличие на складе: Невозможна поставка.
Описание: In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of todays leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on. Topics include video conferencing via mobile devices in schools; managing the facility with lifecycle information; radio resource allocation in MU-MIMO LTE networks; a systemic modelling approach to interpreting service delivery; a morphogenetic approach to digital multimedia for college resources; and detection of spatially distributed signals by generalised receiver using radar sensor arrays in wireless communications.

Автор: Michael D`Oliveiro
Название: The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy
ISBN: 1138367516 ISBN-13(EAN): 9781138367517
Издательство: Taylor&Francis
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Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. It will equip media professionals with the knowledge to enable confident conversations in the typical media organisation they work in.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
Рейтинг:
Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Hsia
Название: Mass Communications Research Methods
ISBN: 1138954047 ISBN-13(EAN): 9781138954045
Издательство: Taylor&Francis
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Цена: 224570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

Автор: Anthony V Stavros
Название: Advances in Communications & Media Research: Volume 10
ISBN: 1611220068 ISBN-13(EAN): 9781611220063
Издательство: Nova Science
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Цена: 257650.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents a collection of entertaining and thought-provoking essays featuring the author`s quirky family, his Jewish heritage, and his New York City upbringing. Jacob M. Appel`s recollections and insights, informed and filtered by his advanced degrees in medicine, law, and ethics, not only inspire nostalgic feelings but also offer insight into contemporary medical and ethical issues.

Автор: Anthony V Stavros
Название: Advances in Communications & Media Research: Volume 9
ISBN: 1628082372 ISBN-13(EAN): 9781628082371
Издательство: Nova Science
Рейтинг:
Цена: 205910.00 T
Наличие на складе: Невозможна поставка.
Описание: In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of todays leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on. Topics include successful migration of EPON to WDM EPON; Kony 2012 and the invisible childrens challenge of social media campaigning and digital activism; the process of liberalisation of the telecommunications market in the Republic of Serbia; wavelength multiplexing for super resolved imaging and spatial data compression; social media challenges for professional writers; transmission behaviour in ad hoc networks; and WSM dispersion-managed soliton transmission systems.