Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu

Автор: Morris
Название: The Handbook of Journal Publishing
ISBN: 1107653606 ISBN-13(EAN): 9781107653603
Издательство: Cambridge Academ
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Цена: 52110.00 T
Наличие на складе: Есть
Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.

Автор: Abrahamson David, Prior-Miller Marcia R.
Название: The Routledge Handbook of Magazine Research: The Future of the Magazine Form
ISBN: 1138854166 ISBN-13(EAN): 9781138854161
Издательство: Taylor&Francis
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Цена: 255200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Anda Dimitriu, Lorena Clara Mihe, Raluca Andreescu
Название: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
ISBN: 1799866068 ISBN-13(EAN): 9781799866060
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
Наличие на складе: Нет в наличии.
Описание: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories.

The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Название: English language arts research and teaching
ISBN: 1138206199 ISBN-13(EAN): 9781138206199
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Невозможна поставка.
Описание: Taking as their starting point the most enduring insights to emerge from acclaimed researcher Arthur Applebee`s scholarship, this volume brings together leading experts to fully examine his work for its explanatory power and its potential to shape current and future research agendas, and to extend and challenge his contributions.

Автор: Victor C.X. Wang
Название: Scholarly Publishing and Research Methods Across Disciplines
ISBN: 1522577300 ISBN-13(EAN): 9781522577300
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is no singular ‘best’ method of research. The differing nature of various research endeavors warrant multiple ways of generating knowledge, sharing knowledge, and more importantly, avoiding errors. More recently, the dichotomy between quantitative and qualitative approaches has begun to dissolve as the integrated approach of mixed methods gains popularity.Scholarly Publishing and Research Methods Across Disciplines is a collection of innovative findings on the methods and applications of research in scholarly publishing, ranging from the analyzation of mixed methods and qualitative/quantitative research, to Dewey’s scientific method and more. Highlighting a range of topics including higher education, digital divide, and model development, this publication applies a cross-disciplinary viewpoint that will appeal to researchers, graduate students, academicians, librarians, scholars, and industry-leading experts around the globe seeking an understanding of the limitations and strengths in research techniques.

Автор: Melda N. Yildiz, Minaz Fazal, Meesuk Ahn, Robert Feirsen, Sebnem Ozdemir
Название: Handbook of Research on Media Literacy Research and Applications Across Disciplines
ISBN: 152259261X ISBN-13(EAN): 9781522592617
Издательство: Mare Nostrum (Eurospan)
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Цена: 258720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital age has made it easy for anyone, even those with limited technology proficiency, to create some form of media. With so many different types of media and the sheer volume of information coming from a wide array of sources, media literacy has become an essential skill that can be very difficult to learn and teach. The Handbook of Research on Media Literacy Research and Applications Across Disciplines aims to present cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. An assemblage of innovative findings centered on national and international perspectives, with topics including critical thinking and decision-making processes, smart consumerism, recognizing point-of-view, media influence, responsible media creation, cyber threats, media literacy instruction, among others, this book is ideally designed for educators, researchers, activists, instructional designers, media specialists, and professionals.

Автор: Helen Ringrow, Stephen Pihlaja
Название: Contemporary Media Stylistics
ISBN: 1350064084 ISBN-13(EAN): 9781350064089
Издательство: Bloomsbury Academic
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Цена: 168960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Media discourse is changing at an unprecedented rate. This book presents the most recent stylistic frameworks exploring different and changed forms of media. The volume collates recent and emerging research in the expanding field of media stylistics, featuring a variety of methods, multimodal source material, and a broad range of topics. From Twitter and Zooniverse to Twilight and Mommy Blogs, the volume maps out new intellectual territory and showcases a huge scope, neatly drawn together by leading scholars Helen Ringrow and Stephen Pihlaja.

Contributors write on topics that challenge the traditional notions and conceptualisations of media and the consequences of technological affordances for the development of media production and consumption. There is a particular focus on the ways in which contemporary media contexts complicate and challenge traditional media models, and offer new and unique ways of approaching discourse in these contexts.

Автор: Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu
Название: Handbook of Research on Transmedia Storytelling and Narrative Strategies
ISBN: 1522553576 ISBN-13(EAN): 9781522553571
Издательство: Mare Nostrum (Eurospan)
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Цена: 238390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Автор: Esser Frank
Название: Handbook of Comparative Communication Research
ISBN: 0415802717 ISBN-13(EAN): 9780415802710
Издательство: Taylor&Francis
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Цена: 265410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of Comparative Communication Research provides a comprehensive examination of comparative communication research. It offers extensive and interdisciplinary discussions of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communication.

Название: Routledge handbook of magazine research
ISBN: 1138297445 ISBN-13(EAN): 9781138297449
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
Рейтинг:
Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.