Online Growth Options for Retailers, Matthias Schu

Автор: Dana Connell
Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting
ISBN: 1563677717 ISBN-13(EAN): 9781563677717
Издательство: Bloomsbury Academic
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Цена: 79190.00 T
Наличие на складе: Невозможна поставка.
Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.

Автор: Matthias Schu
Название: Online Growth Options for Retailers
ISBN: 3658182148 ISBN-13(EAN): 9783658182144
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

Автор: Daniel Herbert, Derek Johnson
Название: Point of Sale: Analyzing Media Retail
ISBN: 0813595533 ISBN-13(EAN): 9780813595535
Издательство: Mare Nostrum (Eurospan)
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Цена: 125400.00 T
Наличие на складе: Нет в наличии.
Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.  The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions.  By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.   

Название: Retail futures
ISBN: 1838676643 ISBN-13(EAN): 9781838676643
Издательство: Emerald
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Цена: 105690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

Автор: Fernie John, Fernie Suzanne, Moore Christopher
Название: Principles of Retailing
ISBN: 1138791954 ISBN-13(EAN): 9781138791954
Издательство: Taylor&Francis
Рейтинг:
Цена: 86760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: Herbert Daniel, Johnson Derek
Название: Point of Sale: Analyzing Media Retail
ISBN: 0813595525 ISBN-13(EAN): 9780813595528
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 35070.00 T
Наличие на складе: Невозможна поставка.
Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.  The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions.  By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.   

Автор: Fernie
Название: Principles of Retailing
ISBN: 1138791946 ISBN-13(EAN): 9781138791947
Издательство: Taylor&Francis
Рейтинг:
Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: M. Stefanska; R. Nestorowicz
Название: Fair Trade in CSR Strategy of Global Retailers
ISBN: 1349484350 ISBN-13(EAN): 9781349484355
Издательство: Springer
Рейтинг:
Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Автор: Morbe
Название: International Retailers` Performance in Host Countries
ISBN: 3658220686 ISBN-13(EAN): 9783658220686
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment.

Автор: Garofalo David
Название: David Vs Goliath: How to Compete, and Beat, the On-Line Giant. 100 Proven Promotions for Brick & Mortar Retailers
ISBN: 1543966373 ISBN-13(EAN): 9781543966374
Издательство: Неизвестно
Рейтинг:
Цена: 22980.00 T
Наличие на складе: Невозможна поставка.
Описание: In this age of Amazon, Google, and online ordering, sometimes it's hard to remember the days of brick and mortar stores, when you could walk into a physical store, and touch, see, smell the food, clothes, books. Brick and mortar (or B&M, as we will refer to it in this book), are those retail businesses that are located in an actual building (as opposed to an online retailer, or e-tailer, who rarely has a physical location for shoppers to visit).In a relatively short period of time, total retail e-commerce sales across the world has reached $3 trillion. Were all those sales taken away from the B&M retailer? Is the rise of e-commerce threatening the existence of the traditional retail stores? I don't think so, but B&M retailers need to be aware of their market, and adapt as necessary. Maybe that means changing the way they run their shops, making a shift in their product mix or simply operating differently than they had in the past. The one thing that won't work is playing the pricing game that online discounters are engaging in right now, because that could lead to the B&M demise. If you, as a B&M shop owner, try to compete with lowest price and biggest selection the e-tailer offers, you will lose. No longer can the B& M claim "we have the biggest and best selection at the best prices" because they don't, it's just that simple. The best selection is online, with every item and every color in stock right now. Almost every time, there is someone selling the same product as you for less money. A B&M just can't compete with the e-tailers' buying power, giant warehouses of inventory and the fierce competition of the online marketplace (sometimes against the very manufacturer of the product). Sometimes the manufacturer is selling directly to the end user, who used to be your customer. Is all hope lost? Not at all. It just requires a rethinking of strategy, and to work smarter, not harder. B&M retailers need to play to their own strengths, which are totally different than those of online retailers. The B&M retailer needs to be great at what the online shop can't ever be good at, and deliver what the consumer can't get on their computers or cell phones.The B&M retail experience must be better than sitting at home and clicking a button. It must motivate the customer to get off their couch and go to your establishment. To help make this happen there must be a form of "retail-tainment" which is a cross between retailing and entertainment. That's what this book helps you deliver--a reinvention of a staid, predictable B&M environment with fun, interactive attention-getters. In a word...Promotions Some of the promotional events detailed in this book are new, some are decades old, and some are even centuries old. Some promotions have been tweaked with new twists and turns, but all are proven winners that I have personally tested, experienced or developed over my forty years in retail sales. Some can be used as they are and some may need to be adapted to work in your shop but they are all worth a try. Not only will these tools--because that's what marketing and promotions are, tools of the trade--get your customers engaged, but they will also give your staff an additional means of socializing with your customer, thereby building a friendly and fun environment. Be open to trying new techniques, because your goal is the same as mine--to help you make a successful financial change in your business, one that lasts for years to come. This book is compiled with plenty of real-life case studies, along with some words of wisdom and experience to help you make the most of all the ideas in these pages.We've made it easy by including a prep list, an overview, and some hints and tips for making the promotions in these pages work for you. In addition, you'll find retail wisdom sprinkled between the pages--insights into the retail world that I have learned over my years in business and share to help you utilize those strategies for succes

Автор: Pantano, Eleonora.
Название: Smart retailing :
ISBN: 3030126072 ISBN-13(EAN): 9783030126070
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.

Автор: Gerrit Heinemann; Christoph Schwarzl
Название: New Online Retailing
ISBN: 3834923230 ISBN-13(EAN): 9783834923233
Издательство: Springer
Рейтинг:
Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors describe in detail what makes today`s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful.