Название: Food retailing and sustainable development ISBN: 1787145549 ISBN-13(EAN): 9781787145542 Издательство: Emerald Рейтинг: Цена: 97560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.
Автор: F. Sayan-Cengiz Название: Beyond Headscarf Culture in Turkey`s Retail Sector ISBN: 1137546948 ISBN-13(EAN): 9781137546944 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The headscarf issue draws a great deal of public and academic attention in Turkey, yet the debate largely unfolds within the contours of the discussions over modernization, Westernization, and the Islamic / secular divide.
"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA
"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USALearn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Автор: Steenkamp Jan-Benedict, Sloot Laurens Название: Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters ISBN: 0749483474 ISBN-13(EAN): 9780749483470 Издательство: Неизвестно Рейтинг: Цена: 42230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Автор: Hayhurst, Roy Wills, Gordon Название: Organizational design for marketing futures ISBN: 0815370059 ISBN-13(EAN): 9780815370055 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
Автор: Hayhurst, Roy Wills, Gordon Название: Organizational design for marketing futures ISBN: 0815370075 ISBN-13(EAN): 9780815370079 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Невозможна поставка. Описание: This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
Автор: Deborah A. Schreiber, Zane L. Berge Название: Futures thinking and organizational policy ISBN: 3319949225 ISBN-13(EAN): 9783319949222 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations.Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Автор: Thomas Foscht; Dirk Morschett; Thomas Rudolph; Pet Название: European Retail Research ISBN: 3658096020 ISBN-13(EAN): 9783658096021 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.
Автор: Nithda, Horoszko Moskowitz, David Moskowitz, Howard Название: Understanding the marketing exceptionality of prestige perfumes ISBN: 1138580783 ISBN-13(EAN): 9781138580787 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands` launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
