International Retailers` Performance in Host Countries, Morbe
Автор: Thomas Rudolph,Felix Brunner Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms ISBN: 3110416980 ISBN-13(EAN): 9783110416985 Издательство: Walter de Gruyter Цена: 80520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Автор: Prirayani Jagat Название: Economics of Retailing and Distribution ISBN: 1773610155 ISBN-13(EAN): 9781773610153 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 155230.00 T Наличие на складе: Невозможна поставка. Описание: The main purpose of this book is to highlight the existing segments in the retail industry and provide explanations to some of the niches. It aims at providing space for future extensions for integrating the recommendations form scholarly findings relevant in retail and marketing economics.
Автор: Thomas Rudolph, Felix Brunner Название: Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms ISBN: 3110553899 ISBN-13(EAN): 9783110553895 Издательство: Walter de Gruyter Рейтинг: Цена: 18530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
Автор: Tavenor Roy Langford Название: Old Retail New Retail WTF: What is the future of retailing ISBN: 1922452629 ISBN-13(EAN): 9781922452627 Издательство: Неизвестно Рейтинг: Цена: 20230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Humans were born to shop.
That's why retailing became the biggest industry globally.
Today, retailing is an industry in crisis, undergoing massive disruption from online marketplaces like Amazon and Alibaba. Asia is emerging as a retail powerhouse, yet most retailers are focused on the US, UK and Europe.
7 billion shoppers don't see things that way, but retailers are full of doom and gloom?
What is going to happen to their industry?
Roy Tavenor asks the same question - with a bit of twist.
WTF - What's The Future of retail.
This is a book written by a realist, rather than a futurist, and draws on nearly 50 years of experience, learning from the past, to better understand the future.
For retailers and shoppers alike, there is good news.
Retail is not dying - just changing.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Matthias Schu Название: Online Growth Options for Retailers ISBN: 3658182148 ISBN-13(EAN): 9783658182144 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
Автор: Torben Hansen; Hans Stubbe Solgaard Название: New Perspectives on Retailing and Store Patronage Behavior ISBN: 147578869X ISBN-13(EAN): 9781475788693 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services.
The book talks about proven methods to scale up business. Whether you sell online, in a physical store or a chain of stores, it will give ideas and tools that will help you succeed. It will provide you with insight on the interplay of online and physical store. In today's age information is omnipresent and almost freely available, however the practical applications are far and few. If you want your business to go upwards and onwards this book is certainly for you.
Автор: Matthias Schu Название: Online Growth Options for Retailers ISBN: 3658215194 ISBN-13(EAN): 9783658215194 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
Автор: Hobelsberger, Christine Название: Restructuring of Food Retail Markets in Countries of the Global South ISBN: 3658333146 ISBN-13(EAN): 9783658333140 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The study is based on theoretical and conceptional reflections on markets and market structures, the fundamentals of retail management and modern food retail, and research findings on supermarkets` structural impact on food retail markets in other country contexts.
Автор: Karin Pennemann Название: Retail Internationalization in Emerging Countries ISBN: 3834944912 ISBN-13(EAN): 9783834944917 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Автор: Christoph Schr?der Название: The Replication of Retail Fashion Formats into Foreign Countries ISBN: 3658075406 ISBN-13(EAN): 9783658075408 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).
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