Herbert Daniel, Johnson Derek Point of Sale: Analyzing Media Retail 9780813595528

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Автор: Herbert Daniel, Johnson Derek
Название: Point of Sale: Analyzing Media Retail
ISBN: 9780813595528
Издательство: Mare Nostrum (Eurospan)
Классификация:

Управление театром

Исследования средств массовой информации

Торгово-промышленная деятельность и управление

Торговля и маркетинг

Отрасли информационных услуг и услуг связи

ISBN-10: 0813595525
Обложка/Формат: Paperback
Страницы: 274
Вес: 0.43 кг.
Дата издания: 30.11.2019
Серия: Arts
Язык: English
Иллюстрации: 16 black & white images, 1 graph
Размер: 225 x 148 x 18
Читательская аудитория: Professional and scholarly
Ключевые слова: Media, information & communication industries,Business & management,Media studies,Theatre management, SOCIAL SCIENCE / Media Studies,BUSINESS & ECONOMICS / Industries / Retailing,BUSINESS & ECONOMICS / Industries / Media & Communications,PERFORMING ARTS
Подзаголовок: Analyzing media retail
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Поставляется из: Англии
Описание: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
Дополнительное описание: Performing arts|Media studies|Retail and wholesale industries|Media, entertainment, information and communication industries

Point of Sale: Analyzing Media Retail, Herbert Daniel, Johnson Derek