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Visual Merchandising Fourth Edition, Tony Morgan


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Цена: 30360.00T
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Наличие: Есть (4 шт.)
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Автор: Tony Morgan
Название:  Visual Merchandising Fourth Edition
Перевод названия: Тони Морган: Визуализация продвижения товаров
ISBN: 9781913947323
Издательство: Laurence King
Классификация:


ISBN-10: 1913947327
Обложка/Формат: Paperback
Страницы: 224
Вес: 0.04 кг.
Дата издания: 44525
Язык: English
Издание: 4th ed.
Иллюстрации: 310 illustrations, unspecified
Размер: 278 x 214 x 18
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Window Displays and In-store Experience
Рейтинг:
Поставляется из: Англии
Описание: This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

      Старое издание
Window Display

Автор: Tony Morgan
Название: Window Display
ISBN: 1856696855 ISBN-13(EAN): 9781856696852
Издательство: Thames & Hudson
Цена: 24750 T
Наличие на складе: Поставка под заказ.

Visual Merchandising

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
Цена: 25290 T
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.


Visual Merchandising for Fashion

Автор: Sarah Bailey, Jonathan Baker
Название: Visual Merchandising for Fashion
ISBN: 1350108294 ISBN-13(EAN): 9781350108295
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Нет в наличии.
Описание:

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.


A Practical Approach to Merchandising Mathematics

Автор: Linda M. Cushman
Название: A Practical Approach to Merchandising Mathematics
ISBN: 1501395408 ISBN-13(EAN): 9781501395406
Издательство: Macmillan
Рейтинг:
Цена: 116430.00 T
Наличие на складе: Невозможна поставка.
Описание: This peer-reviewed new edition is dedicated to helping students master the mathematical concepts, techniques and analysis utilized in the merchandise buying and planning process.

Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

Автор: Dimitri Koumbis
Название: Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
ISBN: 1350124818 ISBN-13(EAN): 9781350124813
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Невозможна поставка.
Описание:

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.

Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.

Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.

Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.


Visual Merchandising

Автор: Larocci Louisa
Название: Visual Merchandising
ISBN: 1409426971 ISBN-13(EAN): 9781409426974
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.

Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition

Автор: Ebster Claus, Garaus Marion
Название: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition
ISBN: 1631571125 ISBN-13(EAN): 9781631571121
Издательство: Неизвестно
Цена: 20220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. This second edition offers a variety of hands on suggestions on how to optimize the design of retail stores.

Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability

Автор: Topps James, Taylor Glenn
Название: Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability
ISBN: 0749480629 ISBN-13(EAN): 9780749480622
Издательство: Неизвестно
Рейтинг:
Цена: 80770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.

Merchandising of Fashions: Policies and Methods of Successful Specialty Stores

Автор: Swinney John Baley
Название: Merchandising of Fashions: Policies and Methods of Successful Specialty Stores
ISBN: 1258385287 ISBN-13(EAN): 9781258385286
Издательство: Неизвестно
Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Visual Merchandising

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
Рейтинг:
Цена: 25290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Display Art: Visual Merchandising and Window Display

Автор: Shaoqiang Wang
Название: Display Art: Visual Merchandising and Window Display
ISBN: 8417084010 ISBN-13(EAN): 9788417084011
Издательство: Prestel Publishing Limited
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Невозможна поставка.
Описание: Display Art features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases sophisticated projects and also also simple, minimal and highly creative window displays.

The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, delicate paper crafting, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber.

In all cases, they have resulted in alluring artwork that appeals to the senses - and instincts - of consumers and passers-by. This book is the perfect inspirational guide for art directors, visual merchandising dsigners and fashion professionals.



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