Автор: Tony Morgan Название: Window Display ISBN: 1856696855 ISBN-13(EAN): 9781856696852 Издательство: Thames & Hudson Цена: 24750 T Наличие на складе: Поставка под заказ.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Цена: 25290 T Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Sarah Bailey, Jonathan Baker Название: Visual Merchandising for Fashion ISBN: 1350108294 ISBN-13(EAN): 9781350108295 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Нет в наличии. Описание:
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.
This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.
When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Автор: Linda M. Cushman Название: A Practical Approach to Merchandising Mathematics ISBN: 1501395408 ISBN-13(EAN): 9781501395406 Издательство: Macmillan Рейтинг: Цена: 116430.00 T Наличие на складе: Невозможна поставка. Описание: This peer-reviewed new edition is dedicated to helping students master the mathematical concepts, techniques and analysis utilized in the merchandise buying and planning process.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Larocci Louisa Название: Visual Merchandising ISBN: 1409426971 ISBN-13(EAN): 9781409426974 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.
Автор: Ebster Claus, Garaus Marion Название: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition ISBN: 1631571125 ISBN-13(EAN): 9781631571121 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis ? vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
Автор: Topps James, Taylor Glenn Название: Managing the Retail Supply Chain: Merchandising Strategies That Increase Sales and Improve Profitability ISBN: 0749480629 ISBN-13(EAN): 9780749480622 Издательство: Неизвестно Рейтинг: Цена: 80770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 25290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Shaoqiang Wang Название: Display Art: Visual Merchandising and Window Display ISBN: 8417084010 ISBN-13(EAN): 9788417084011 Издательство: Prestel Publishing Limited Рейтинг: Цена: 42230.00 T Наличие на складе: Невозможна поставка. Описание: Display Art features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases sophisticated projects and also also simple, minimal and highly creative window displays.
The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, delicate paper crafting, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber. In all cases, they have resulted in alluring artwork that appeals to the senses - and instincts - of consumers and passers-by. This book is the perfect inspirational guide for art directors, visual merchandising dsigners and fashion professionals.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
