Visual Merchandising for Fashion 9781350108295

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Автор: Sarah Bailey, Jonathan Baker (Сара Бейли)
Название: Visual Merchandising for Fashion
Перевод названия: Сара Бейли: Визуальный мерчендайзинг для моды
ISBN: 9781350108295
Издательство: Bloomsbury Academic
Классификация:

Мода и текстиль: дизайн

Теория и дизайн моды

ISBN-10: 1350108294
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.43 кг.
Дата издания: 07.08.2019
Серия: Arts
Язык: English
Размер: 231 x 160 x 10
Читательская аудитория: General/trade
Ключевые слова: Fashion & textiles: design,Fashion design & theory, DESIGN / Fashion,BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
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Поставляется из: Англии
Описание:

How do we define retail spaces to maintain commerciality and the experience to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Visual Merchandising for Fashion, Sarah Bailey, Jonathan Baker