Marketing for Nonprofit Organizations: Insights and Innovations, Landreth Grau Stacy
Автор: Grau Stacy Landreth Название: Marketing for Nonprofit Organizations: Insights and Innovations ISBN: 0190615443 ISBN-13(EAN): 9780190615444 Издательство: Oxford Academ Рейтинг: Цена: 75030.00 T Наличие на складе: Нет в наличии. Описание: Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
Автор: Chew Название: Strategic Positioning in Voluntary and Charitable Organizations ISBN: 1138879444 ISBN-13(EAN): 9781138879447 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
Автор: Herrington J. Bryce Название: Financial and Strategic Management for Nonprofit Organizations, Fourth Edition ISBN: 1501514709 ISBN-13(EAN): 9781501514708 Издательство: Walter de Gruyter Цена: 166120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The highly acclaimed Financial and Strategic Management for Nonprofit Organizations provides an encyclopedic account of all the key financial, legal, and managerial issues facing nonprofit executives. This is today's definitive single-source text and reference for managing any nonprofit organization. Designed for both professional and graduate student readers, this work thoroughly addresses all key aspects of building managerial skill and promoting imagination and innovation in organizations across the nonprofit spectrum. Herrington J. Bryce presents every technique and concept in the context of today's public policies, leading practices, laws, norms, and expectations. Herrington J. Bryce was a senior economist at the Urban Institute, a Brookings Economic Policy Fellow, a Fellow at the Institute of Politics at Harvard and a visiting professor in regional economics and planning at the Massachusetts Institute of Technology. He taught micro economic theory and public finance at Clark University in Worcester, Massachusetts, and was director of the program in legal and budget studies at the University College at the University of Maryland. He currently teaches courses at the College of William & Mary in nonprofits but mostly in corporate financial strategy and cost management—heavily reflected in this text. He has published extensively and has served on many state, local and federal government advisory committees. He has a PhD in economics from the Maxwell School at Syracuse University, and a CLU and ChFC from the American College.
Автор: Phillips Robert a. Название: America`s Healthcare Transformation: Strategies and Innovations ISBN: 0813572223 ISBN-13(EAN): 9780813572222 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 125400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A revolution in American medicine is in full swing, with the race from fee-for-service to fee-for-value at the front line in an epic battle that will transform healthcare delivery for decades to come. In America's Healthcare Transformation, eminent physician leader Robert A. Phillips brings together key thought leaders and trail-blazing practitioners, who provide a wide-ranging exploration of the strategies, innovations, and paradigm shifts that are driving this healthcare transformation. The contributors offer a panoramic look at the dramatic changes happening in the field of medicine, changes that put the patient at the heart of the process. Among other subjects, the essays evaluate innovative high quality and low cost care delivery solutions from around the United States and abroad, describe fundamental approaches to measuring the safety of care and the impact that guidelines have on improving quality of care and outcomes, and make a strong case that insurance reform will fundamentally and irreversibly drive delivery reform. In addition, America's Healthcare Transformation reviews the role of health information technology in creating safer healthcare, provides a primer on the development of a culture of safety, and highlights ground-breaking new ways to train providers in patient safety and quality. Finally, the book looks at reports from Stanford Health Care and Houston Methodist which outline how successful behaviorally based strategies, anchored in values, can energize and empower employees to deliver a superior patient experience. Drawing on the wisdom and vision of today's leading healthcare innovators, America's Healthcare Transformation provides a roadmap to the future of American healthcare. This book is essential reading for all health care providers, health care administrators, and health policy professionals, and it will be an invaluable resource in the effort to improve the practice of medicine and the delivery of healthcare in our communities and nation.
Автор: Seitanidi May, Crane Andrew Название: Social Partnerships and Responsible Business: A Research Handbook ISBN: 0415678641 ISBN-13(EAN): 9780415678643 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health. Amid all the positive rhetoric of cross-sector partnerships though, critical voices point to the limited success of various initiatives in delivering genuine social change and in providing for real citizen participation. This collection critically examines the motivations for, processes within, and expected and actual outcomes of cross-sector partnerships.
In opening up new theoretical, methodological, and practical perspectives on cross-sector social interactions, this book reimagines partnerships in order to explore the potential to contribute to the social good. A multi-disciplinary perspective on partnerships adds serious value to the debate in a range of fields including management, politics, public management, sociology, development studies, and international relations. Contributors to the volume reflect many of these diverse perspectives, enabling the book to provide an account of partnerships that is theoretically rich and methodologically varied.
With critical contributions from leading academics such as Barbara Gray, Ans Kolk, John Selsky, and Sandra Waddock, this book is a comprehensive resource which will increase understanding of this vital issue.
Автор: Sullivan, Joanna Название: Creating employee champions ISBN: 1910174157 ISBN-13(EAN): 9781910174159 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Disengaged employees cost companies billions in lost productivity and high turnover rates. Integrating sustainability into the soul of your business can unleash an upward spiral of engagement, and turn your employees into sustainability champions. Making business sustainability part of the job description drives employees towards collaboration, community and commitment. It transforms employees into authentic brand ambassadors and companies into movements. In addition, companies that embed sustainability are better positioned to anticipate and adapt to changing market conditions.
Creating Employee Champions offers a three-step method for sustainability engagement training, and a paradigm shift in employee engagement and business sustainability. Use it to transplant NGO DNA into business DNA, so you can inspire hearts and minds, engage employees, foster dynamic commitment to meet sustainability goals and equip employees to engage with external stakeholders.
Автор: Wojewoda, Nicolo Название: How to engage youth to drive corporate sustainability ISBN: 1909293482 ISBN-13(EAN): 9781909293489 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.
Автор: Wymer Walter, Grau Stacy Landreth Название: Connected Causes: Online Marketing Strategies for Nonprofit Organizations ISBN: 0190616261 ISBN-13(EAN): 9780190616267 Издательство: Oxford Academ Рейтинг: Цена: 87360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
Автор: Rushton Michael Название: Pricing Strategy for the Arts ISBN: 0415713676 ISBN-13(EAN): 9780415713672 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
Essential tools and guidance for effective nonprofit financial management
Financial Management for Nonprofit Organizations provides students, professionals, and board members with a comprehensive reference for the field. Identifying key objectives and exploring current practices, this book offers practical guidance on all major aspects of nonprofit financial management. As nonprofit organizations fall under ever-increasing scrutiny and accountability, this book provides the essential knowledge and tools professional need to maintain a strong financial management system while serving the organization's stated mission. Financial management, cash flow, and financial sustainability are perennial issues, and this book highlights the concepts, skills, and tools that help organizations address those issues. Clear guidance on analytics, reporting, investing, risk management, and more comprise a singular reference that nonprofit finance and accounting professionals and board members should keep within arm's reach.
Updated to reflect the post-recession reality and outlook for nonprofits, this new edition includes new examples, expanded tax-exempt financing material, and recession analysis that informs strategy going forward.
Articulate the proper primary financial objective, target liquidity, and how it ensures financial health and sustainability
Understand nonprofit financial practices, processes, and objectives
Manage your organization's resources in the context of its mission
Delve into smart investing and risk management best practices
Manage liquidity, reporting, cash and operating budgets, debt and other liabilities, IP, legal risk, internal controls and more
Craft appropriate financial policies
Although the U.S. economy has recovered, recovery has not addressed the systemic and perpetual funding challenges nonprofits face year after year. Despite positive indicators, many organizations remain hampered by pursuit of the wrong primary financial objective, insufficient funding and a lack of investment in long-term sustainability; in this climate, financial managers must stay up-to-date with the latest tools, practices, and regulations in order to serve their organization's interests. Financial Management for Nonprofit Organizations provides clear, in-depth reference and strategy for navigating the expanding financial management function.
Автор: Yi, Zhixian George (leadership Specialization Coor Название: Marketing services and resources in information organizations ISBN: 0081007981 ISBN-13(EAN): 9780081007983 Издательство: Elsevier Science Рейтинг: Цена: 70690.00 T Наличие на складе: Поставка под заказ. Описание:
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources.
Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives.
Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.
Examines effective marketing techniques, approaches and strategies
Studies marketing from multiple perspectives
Empirical-based, theoretical, and practical
Systematic and comprehensive
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