Wojewoda, Nicolo How to engage youth to drive corporate sustainability 9781909293489

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Автор: Wojewoda, Nicolo
Название: How to engage youth to drive corporate sustainability
ISBN: 9781909293489
Издательство: Taylor&Francis
Классификация:

Инновационные идеи для бизнеса

Бизнес и окружающая среда, природохранные подходы к торгово-промышленной деятельности

ISBN-10: 1909293482
Обложка/Формат: Paperback
Страницы: 61
Вес: 0.11 кг.
Дата издания: 07.05.2013
Язык: English
Размер: 209 x 148 x 5
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Business Ethics,BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
Подзаголовок: Roles and interventions
Рейтинг:
Поставляется из: Европейский союз
Описание: Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.

How to engage youth to drive corporate sustainability, Wojewoda, Nicolo