Proceedings of the 3rd International Conference of Economics and Management (Cireg 2016) Volume I, Berbou Houcine, Fassouane Aziz

Автор: John C. Rogers III; William A. Dempsey; Charles W.
Название: Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386778 ISBN-13(EAN): 9783319386775
Издательство: Springer
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Цена: 158380.00 T
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Описание: It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others.

Автор: Howard S. Gitlow; Edward W. Wheatley
Название: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386743 ISBN-13(EAN): 9783319386744
Издательство: Springer
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Цена: 121110.00 T
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Описание:

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja
Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
ISBN: 331938676X ISBN-13(EAN): 9783319386768
Издательство: Springer
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Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.

Автор: Jon M. Hawes; John Thanopoulos
Название: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319386808 ISBN-13(EAN): 9783319386805
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Автор: B. J. Dunlap
Название: Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
ISBN: 331938614X ISBN-13(EAN): 9783319386140
Издательство: Springer
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Цена: 158380.00 T
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Описание: Consumer Behavior.- Distribution/Sales Force Management.- European Contributions to Marketing.- Industrial Marketing.- International Marketing.- Marketing Education/Macro Marketing.- Minority Marketing.- Promotion and Pricing.- Research Methodology.- Retailing.- Service Marketing.- Strategic Marketing.

Автор: Robert L. King
Название: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
ISBN: 3319369202 ISBN-13(EAN): 9783319369204
Издательство: Springer
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Цена: 121110.00 T
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Описание: ​Buyer Behavior.- Channel Management.- International Marketing.- Marketing Education.- Marketing of Services.- Minority Marketing.- Product Pricing Management.- Promotion Management.- Research Methodology.​

Автор: Edward G. Thomas; S.R. Rao
Название: Proceedings of the 1988 International Conference of Services Marketing
ISBN: 3319369458 ISBN-13(EAN): 9783319369457
Издательство: Springer
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Цена: 121110.00 T
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Описание: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio.

Автор: Sakas Damianos P Et Al
Название: Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
ISBN: 1848165099 ISBN-13(EAN): 9781848165090
Издательство: World Scientific Publishing
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Цена: 199590.00 T
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Описание: A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.