Proceedings of the 1988 International Conference of Services Marketing, Edward G. Thomas; S.R. Rao
Автор: Jaafar Pyeman; Wan Edura Wan Rashid; Azlina Hanif; Название: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) ISBN: 9812874259 ISBN-13(EAN): 9789812874252 Издательство: Springer Рейтинг: Цена: 177010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers.
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Sakas Damianos P Et Al Название: Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008 ISBN: 1848165099 ISBN-13(EAN): 9781848165090 Издательство: World Scientific Publishing Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
Автор: Jaafar Pyeman; Wan Edura Wan Rashid; Azlina Hanif; Название: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) ISBN: 9811012253 ISBN-13(EAN): 9789811012259 Издательство: Springer Рейтинг: Цена: 177010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers.
Автор: Kenneth D. Bahn Название: Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319369199 ISBN-13(EAN): 9783319369198 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.
Автор: Fauziah Noordin; Abdul Kadir Othman; Erne Suzila K Название: Proceedings of the 2nd Advances in Business Research International Conference ISBN: 9811060525 ISBN-13(EAN): 9789811060526 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Charles H. Noble Название: Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319366815 ISBN-13(EAN): 9783319366814 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others.
Автор: Harlan E. Spotts; H. Lee Meadow Название: Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319385771 ISBN-13(EAN): 9783319385778 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Naresh K. Malhotra; Jon M. Hawes Название: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319385569 ISBN-13(EAN): 9783319385563 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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