Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008, Sakas Damianos P Et Al

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Joshi Dr Rakesh Mohan
Название: International Marketing
ISBN: 0198077025 ISBN-13(EAN): 9780198077022
Издательство: Oxford Academ
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Цена: 21110.00 T
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Описание: The second edition of International Marketing serves as a textbook for an introductory course on international marketing.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 62410.00 T
Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Paliwoda And Thomas
Название: International Marketing
ISBN: 0750622415 ISBN-13(EAN): 9780750622417
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.

Автор: Kohlbacher
Название: International Marketing in the Network Economy
ISBN: 0230515703 ISBN-13(EAN): 9780230515703
Издательство: Springer
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Цена: 97820.00 T
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Описание: Scholars around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an important determinant of competitive advantage. This book draws on examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a competitive advantage.