Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference, John C. Rogers III; William A. Dempsey; Charles W.
Автор: Jon M. Hawes; John Thanopoulos Название: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319386808 ISBN-13(EAN): 9783319386805 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
Автор: Naresh K. Malhotra Название: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319386794 ISBN-13(EAN): 9783319386799 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Special Session Papers.- Research in Progress.
Автор: Jay D. Lindquist Название: Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319386786 ISBN-13(EAN): 9783319386782 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.
Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 331938676X ISBN-13(EAN): 9783319386768 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science(JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Robert L. King Название: Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319369202 ISBN-13(EAN): 9783319369204 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Buyer Behavior.- Channel Management.- International Marketing.- Marketing Education.- Marketing of Services.- Minority Marketing.- Product Pricing Management.- Promotion Management.- Research Methodology.
Автор: Kenneth D. Bahn Название: Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319369199 ISBN-13(EAN): 9783319369198 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.
Автор: Jon M. Hawes; George B. Glisan Название: Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319369180 ISBN-13(EAN): 9783319369181 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Sales Force Management-Industrial Marketing.- Marketing of Services.- Research Methodology.- Research in Progress.
Автор: Elizabeth J. Wilson; William C. Black Название: Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319366947 ISBN-13(EAN): 9783319366944 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Enhancing Learning in Advanced Marketing Courses.- Current Issues in Salesforce Management.- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality.- Methods and Logic of Theory Building and Assessment.- Marketing/Promoting Services: What is it the Customers Seek?.- Retail Shopping Behavior and Other Issues.- Comparative Marketing Studies.- Issues in Marketing Planning and Strategy.- Issues in Curriculum, Student Choice and Perception.- Exploring Models and Methods in Consumer Behavior.- Competitive Challenges in Global Markets.- Improving Quality and Relationships in Service Delivery.- Global Issues in Promotion Management.- Retailing Environment and Strategy.- Customer Retention in Service Industries.- Applied Research Methods.- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1).- New Challenges in Industrial Marketing.- Methodological Issues and Advances in International Marketing.- Marketing Channels: Structural and Behavioral Dimensions.- Building Student Competencies.- The Influences of Peripheral Cues in Advertising.- Individual Differences and Consumer Attitudes and Behaviors.- Methods of Analysis of Marketing Data.- Euromarketing: Research in Progress and Present Issues.- Country-of-Origin Studies.- Product and Price Management.- Conceptual Marketing Issues and Some Applications in Europe.- Developing and Assessing Marketing Measures.- Green Marketing and Other External Influences to Marketing Strategy.- Issues in International Retailing.- NAFTA: Issues and Problems II.- Methods and Systems for Efficiency and Effectiveness in Marketing.- Perspectives in the Evaluation of Marketing Performance.- Gender, Ethics, and Advertising Effectiveness.- Nature of Services: Strategic Implications.- Marketing Channels Relationships.- Marketing Education Potpourri.- Consumer Choice Processes and Consumership.- Issues in Salesforce Motivation and Control.
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Автор: Victoria L. Crittenden Название: Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 3319386131 ISBN-13(EAN): 9783319386133 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
Автор: B. J. Dunlap Название: Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference ISBN: 331938614X ISBN-13(EAN): 9783319386140 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Consumer Behavior.- Distribution/Sales Force Management.- European Contributions to Marketing.- Industrial Marketing.- International Marketing.- Marketing Education/Macro Marketing.- Minority Marketing.- Promotion and Pricing.- Research Methodology.- Retailing.- Service Marketing.- Strategic Marketing.
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