Online Multimedia Advertising: Techniques and Technologies, Hua Xian-Sheng, Mei Tao, Hanjalic Alan
Автор: Christian Schlee Название: Targeted Advertising Technologies in the ICT Space ISBN: 3834823953 ISBN-13(EAN): 9783834823953 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Deals with targeted advertising technologies in the ICT space as well as their strategic business implications. This title provides information derived from expert interviews and literature research, interesting use cases in the Web, IPTV, in the mobile environment, and in converged scenarios are identified and described from a user perspective.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Название: Hidden Persuasion: 33 Psychological Influences Techniques in Advertising ISBN: 9063695314 ISBN-13(EAN): 9789063695316 Издательство: Laurence King Цена: 22250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
Автор: Ghinis Jimmy Название: Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation ISBN: 0359464165 ISBN-13(EAN): 9780359464166 Издательство: Неизвестно Рейтинг: Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur.Untargeted advertising is almost as good as targeted advertising with demonstrations.Tag detection techniques shown which can evaluate CPC advertising.
Автор: Smith Pr, Zook Ze Название: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies ISBN: 1789666953 ISBN-13(EAN): 9781789666953 Издательство: Неизвестно Рейтинг: Цена: 208440.00 T Наличие на складе: Невозможна поставка. Описание: Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.
Название: Epica Book 32: Creative Communications ISBN: 1350065781 ISBN-13(EAN): 9781350065789 Издательство: Bloomsbury Academic Рейтинг: Цена: 73920.00 T Наличие на складе: Невозможна поставка. Описание:
Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.
As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.
Автор: Xingquan Zhu; Haicheng Tao; Zhiang Wu; Jie Cao; Kr Название: Fraud Prevention in Online Digital Advertising ISBN: 3319567926 ISBN-13(EAN): 9783319567921 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.
Автор: Foulsham Название: GDPR ISBN: 1138326178 ISBN-13(EAN): 9781138326170 Издательство: Taylor&Francis Рейтинг: Цена: 37760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written by two industry experts, this book will allow you to navigate new General Data Protection Regulations from a real-world business perspective. Whether you are an Information Security expert or a business manager, this book provides a well-structured approach to managing your GDPR alignment.
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Автор: Tereza Semeradova, Petr Weinlich Название: Impacts of Online Advertising on Business Performance ISBN: 1799816192 ISBN-13(EAN): 9781799816195 Издательство: Mare Nostrum (Eurospan) Цена: 166320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
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