The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries, Greco Albert N.
Автор: Greco Albert N. Название: The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries ISBN: 3030395219 ISBN-13(EAN): 9783030395216 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
- the essentials of marketing strategy;
- video games as products or services;
- marketing research for game development;
- branding video games;
- marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Автор: O`Sullivan Название: Creative Arts Marketing ISBN: 1138213764 ISBN-13(EAN): 9781138213760 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues.
This fully updated and revised third edition features:
Audience diversity and audience development
The impact of digital technologies on the industry
An exploration of the increasingly complex relationship between public and private funding for the arts
Ethics and sustainability issues for arts marketers
Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Автор: Lieberman Al, Esgate Pat Название: The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World ISBN: 0134194675 ISBN-13(EAN): 9780134194677 Издательство: Pearson Education Рейтинг: Цена: 57610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called The Entertainment Marketing Revolution) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way.
The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate:
Explore challenges and opportunities associated with new technologies such as smartphones and tablets
Explain the implications of globalization in entertainment
Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media
Preview emerging challenges that practitioners can't afford to ignore.
This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Название: Policy and Marketing Strategies for Digital Media ISBN: 1138305944 ISBN-13(EAN): 9781138305946 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.
Автор: Pratika Mishra, Swati Oberoi Dham Название: Application of Gaming in New Media Marketing ISBN: 1522560645 ISBN-13(EAN): 9781522560647 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
Автор: Oscar Odiboh, Eno Akpabio, Piet Kommers Название: International Approaches to Marketing, Communication Media, and Management of Government Policies ISBN: 179983073X ISBN-13(EAN): 9781799830733 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 194970.00 T Наличие на складе: Невозможна поставка. Описание: Presents research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters in these areas and promote better governance. Highlighting topics such as business privatization and citizen engagement, thos book explores the role of media, marketing, and management in these regions.
Автор: Oscar Odiboh, Eno Akpabio, Piet Kommers Название: International Approaches to Marketing, Communication Media, and Management of Government Policies ISBN: 1799830721 ISBN-13(EAN): 9781799830726 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 257790.00 T Наличие на складе: Невозможна поставка. Описание: Presents research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters and promote better governance. Highlighting topics such as business privatization and citizen engagement, this publication explores the role of media, marketing, and management of policies in these regions.
Автор: Jan Kreft, Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik Название: Myth in Modern Media Management and Marketing ISBN: 1522591001 ISBN-13(EAN): 9781522591009 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 224930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821862 ISBN-13(EAN): 9781799821861 Издательство: Mare Nostrum (Eurospan) Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821854 ISBN-13(EAN): 9781799821854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 193110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.
Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
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