International Approaches to Marketing, Communication Media, and Management of Government Policies, Oscar Odiboh, Eno Akpabio, Piet Kommers

Автор: Oscar Odiboh, Eno Akpabio, Piet Kommers
Название: International Approaches to Marketing, Communication Media, and Management of Government Policies
ISBN: 1799830721 ISBN-13(EAN): 9781799830726
Издательство: Mare Nostrum (Eurospan)
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Цена: 257790.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters and promote better governance. Highlighting topics such as business privatization and citizen engagement, this publication explores the role of media, marketing, and management of policies in these regions.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 41130.00 T
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Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645785 ISBN-13(EAN): 9780765645784
Издательство: Taylor&Francis
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Цена: 39800.00 T
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Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
Название: Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 1522531505 ISBN-13(EAN): 9781522531500
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Автор: Meyer-Emerick
Название: Using Social Marketing for Public Emergency Preparedness
ISBN: 0765645777 ISBN-13(EAN): 9780765645777
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.

This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.

Автор: Rainer Busch; Margarete Seidenspinner; Fritz Unger
Название: Marketing Communication Policies
ISBN: 3642072143 ISBN-13(EAN): 9783642072147
Издательство: Springer
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Цена: 55850.00 T
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Описание: By summing up the authors` lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.

Автор: Langham, Tony
Название: Reputation management
ISBN: 1787566102 ISBN-13(EAN): 9781787566101
Издательство: Emerald
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Цена: 25730.00 T
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Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Название: Social Media Marketing: Breakthroughs in Research and Practice
ISBN: 1522556370 ISBN-13(EAN): 9781522556374
Издательство: Mare Nostrum (Eurospan)
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Цена: 674520.00 T
Наличие на складе: Невозможна поставка.
Описание: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased.Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821862 ISBN-13(EAN): 9781799821861
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821854 ISBN-13(EAN): 9781799821854
Издательство: Mare Nostrum (Eurospan)
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Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success.

Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Pratika Mishra, Swati Oberoi Dham
Название: Application of Gaming in New Media Marketing
ISBN: 1522560645 ISBN-13(EAN): 9781522560647
Издательство: Mare Nostrum (Eurospan)
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Цена: 208830.00 T
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Описание: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.