Basics Fashion Management 02: Fashion Promotion, Gwyneth Moore

Автор: Moore Gwyneth
Название: Fashion Promotion: Building a Brand Through Marketing and Communication
ISBN: 1350090271 ISBN-13(EAN): 9781350090279
Издательство: Bloomsbury
Цена: 25730 T
Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Автор: Lynn Eleri
Название: Underwear Fashion in Detail
ISBN: 1851777849 ISBN-13(EAN): 9781851777846
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Есть
Описание: From camisoles to corsets, basques to boudoir caps and girdles to garters, Underwear: Fashion in Detail gets up close to some of the most intimate items in the V&A.

Автор: Boman, Eric
Название: Rare Bird of Fashion: The Irreverent Iris Apfel
ISBN: 0500513449 ISBN-13(EAN): 9780500513446
Издательство: Thames & Hudson
Рейтинг:
Цена: 38500.00 T
Наличие на складе: Есть
Описание: Captures the style of American fashion maverick Iris Apfel who has cultivated a personal chic that is exuberantly idiosyncratic. Featuring over ninety colour plates, this work shows off a selection of her outfits on wittily posed mannequins.

Название: Fashion illustration, 1930 to 1970
ISBN: 1906388814 ISBN-13(EAN): 9781906388812
Издательство: Abrams
Рейтинг:
Цена: 17810.00 T
Наличие на складе: Невозможна поставка.
Описание: The art form of fashion illustration goes back to the beginning of the 20th century and today`s exponents are still benefiting from some of the styles, shapes and colours of fashion illustrators from decades ago.

Автор: Fogg, Marnie
Название: Fashion: The Whole Story
ISBN: 0500291101 ISBN-13(EAN): 9780500291108
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Поставка под заказ.
Описание: This ambitious and fascinating book traces the history of fashion in every part of the world, from Greco-Roman woven-cloth clothing and the silk court dress of the Chinese Tang dynasty to contemporary sportswear designers and Japanese street culture. Organized chronologically, the book traces the evolution of fashion period by period and trend by trend, while detailed timelines provide historical and cultural context. Fashion: The Whole Story is indispensable for everyone who loves the line of a superb suit or knows the joy of wearing a great pair of shoes.

Автор: Riegelman, Nancy
Название: Colors For Fashion
ISBN: 0970246366 ISBN-13(EAN): 9780970246363
Издательство: Thames & Hudson
Рейтинг:
Цена: 38450.00 T
Наличие на складе: Поставка под заказ.
Описание: Bursting with bright ideas to inspire both teachers and students, Kid`s Box American English gives children a confident start to learning English. It also fully covers the syllabus for the Cambridge Young Learners English (YLE) tests. This Workbook covers all of the target language from Student`s Book 5, providing further practice in a fun context. Level 5 begins the Flyers cycle (CEF level A2).

Автор: Clerc, Lucille
Название: Flip Fashion
ISBN: 1856699234 ISBN-13(EAN): 9781856699235
Издательство: Laurence King
Рейтинг:
Цена: 14890.00 T
Наличие на складе: Нет в наличии.
Описание: Cant decide what to wear in the morning? Why not mix a punk hairdo with a period dress? The pages of this interactive book (split into four parts) will take you from fashion faux-pas to fabulous in one flip. From grunge and pirate to disco queen and street style, create over 100,000 of your own fashion fantasies (and nightmares) with this colourfully illustrated and carefully researched flipbook. With magazine-style captions for each outfit there are words to play with too.

Название: Designing Patterns: For Decoration, Fashion and Graphics
ISBN: 3899555155 ISBN-13(EAN): 9783899555158
Издательство: Gestalten
Рейтинг:
Цена: 33690.00 T
Наличие на складе: Невозможна поставка.
Описание: Patterns are everywhere and everyone wants to know how to make them. This practical handbook offers expert advice on how to create timelessly elegant pattern designs. In this book, readers are shown how to use the most common techniques for creating patterns and the best ways to combine colors and forms by one of Scandinavia’s leading pattern designers. With the help of photographs and personal anecdotes, she also explains how she works, what inspires her, and why edges are just as important as middles. From conceptual questions to intricate details, this book elucidates all of the facets involved in designing patterns. The included CD features templates for ten sample projects, which both beginners and professionals can use to experiment and get started on their own work.

Автор: Lussier, Suzanne
Название: Art deco fashion
ISBN: 185177565X ISBN-13(EAN): 9781851775651
Издательство: Abrams
Рейтинг:
Цена: 9890.00 T
Наличие на складе: Невозможна поставка.
Описание: This popular celebration of roaring 1920s fashion is now available in paperback. From beaded evening dresses for dancing the Charleston to sporty outfits for golf, the world of Hollywood and F. Scott Fitzgerald is conjured up in sumptuous pictures of stylish outfits for all occasions. A wealth of evocative illustrations from the V&A's world-famous dress collection and from the stylish fashion magazines of the time recreates this glamorous era.

Автор: Johnston, Lucy
Название: Nineteenth-century fashion in detail
ISBN: 1851775722 ISBN-13(EAN): 9781851775729
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.
Описание: Showcases the opulence and variety of 19th-century fashion through colour photography and line drawings of the garments. This book reveals the period from the embroidery on neoclassical gowns to the colours of crinolines and the tailoring of men`s coats. It also reveals the garments that illustrate some of the major themes of 19th-century dress.

Автор: Avedon, Richard
Название: Avedon fashion 1944-2000
ISBN: 0810983893 ISBN-13(EAN): 9780810983892
Издательство: Abrams
Рейтинг:
Цена: 74250.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents a retrospective of the influential fashion photography of Richard Avedon. This book includes more than 200 works by Richard Avedon, from vintage prints and magazine layouts to contact sheets and personal correspondence.

Автор: Hart, Avril North, Susan
Название: Seventeenth and eighteenth-century fashion in detail
ISBN: 1851775676 ISBN-13(EAN): 9781851775675
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.
Описание: Reveals the decorative seams, exquisite stitching, voluptuous drapery, strict corseting and slashing and stamping that make up the clothing in the V&A`s superlative seventeenth and eighteenth-century fashion collection. This work is suitable for students, designers, collectors and followers of fashion.

Название: The Pantone Fashion Sketchpad: 420 Figure Templates and 60 Pantone Color Palettes for Designing Looks
ISBN: 1452115362 ISBN-13(EAN): 9781452115368
Издательство: Abrams
Рейтинг:
Цена: 17810.00 T
Наличие на складе: Невозможна поставка.
Описание: With expert guidance from the colour authorities at Pantone, this sketchpad is the ultimate tool for designing chic and colourful fashion looks with confidence.