The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World, Lieberman Al, Esgate Pat
Старое издание
Автор: Zackariasson Название: Video Game Marketing ISBN: 1138812277 ISBN-13(EAN): 9781138812277 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
- the essentials of marketing strategy;
- video games as products or services;
- marketing research for game development;
- branding video games;
- marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Автор: Lieb Rebecca Название: Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy ISBN: 0749479752 ISBN-13(EAN): 9780749479756 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identify the real content marketing roadblocks and how to address the disruption with guidance from the field`s most respected name.
Автор: Greco Albert N. Название: The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries ISBN: 3030395189 ISBN-13(EAN): 9783030395186 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Автор: Greco Albert N. Название: The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries ISBN: 3030395219 ISBN-13(EAN): 9783030395216 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Автор: Oelkers, Dotty (developing Educational Solutions) Kaser, Ken (clements High School, Sugarland Tx) Название: Sports and entertainment marketing ISBN: 0357124979 ISBN-13(EAN): 9780357124970 Издательство: Cengage Learning Рейтинг: Цена: 65460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today�s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.
Автор: Kaser/Oelkers Название: Sports Entertainment Marketing Updt Precision Exam Ed ISBN: 1337904023 ISBN-13(EAN): 9781337904025 Издательство: Cengage Learning Рейтинг: Цена: 82360.00 T Наличие на складе: Невозможна поставка. Описание: These new editions of the favourite title by Edward Huws Jones now include play-along CDs. A collection of lively dances and melancholy airs from England, Ireland and Scotland. The Violin Edition includes optional easy violin part and guitar chords, whilst the Complete Edition also includes both keyboard and violin accompaniments. Either format is highly flexible, which means the music can be played as solos, duets or trios as well as with larger ensembles. Besetzung:violin (2 violins) and piano, guitar ad libitum
Автор: Patricia Rossi Название: Marketing at the Confluence between Entertainment and Analytics ISBN: 3319837133 ISBN-13(EAN): 9783319837130 Издательство: Springer Рейтинг: Цена: 279500.00 T Наличие на складе: Поставка под заказ. Описание: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
Автор: Christoph Preuss Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness ISBN: 3658046295 ISBN-13(EAN): 9783658046293 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
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Автор: Lieb Rebecca Название: Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy ISBN: 1398694517 ISBN-13(EAN): 9781398694514 Издательство: Неизвестно Рейтинг: Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identify the real content marketing roadblocks and how to address the disruption with guidance from the field`s most respected name.
Автор: Aluisy Gabriel W. Название: The Definitive Guide to Membership Marketing ISBN: 0990583236 ISBN-13(EAN): 9780990583233 Издательство: Неизвестно Рейтинг: Цена: 58230.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
