Competitive Branding Strategies: Managing Performance in Emerging Markets, Rajagopal

Автор: Moore Geoffrey A.
Название: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
ISBN: 0060745819 ISBN-13(EAN): 9780060745813
Издательство: HarperCollins USA
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Цена: 12530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

Автор: Davis, John Andrew
Название: Competitive success, how branding adds value
ISBN: 0470998229 ISBN-13(EAN): 9780470998229
Издательство: Wiley
Рейтинг:
Цена: 53800.00 T
Наличие на складе: Поставка под заказ.
Описание: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

Автор: Jordan Jason, Teel Michelle, Vazzana Michelle
Название: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
ISBN: 0071765735 ISBN-13(EAN): 9780071765732
Издательство: McGraw-Hill
Рейтинг:
Цена: 30870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Rajagopal
Название: Competitive Branding Strategies
ISBN: 3030249328 ISBN-13(EAN): 9783030249328
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.

Автор: Janell NaKia Harvey
Название: Localizing Global Marketing Strategies: Emerging Research and Opportunities
ISBN: 1799809579 ISBN-13(EAN): 9781799809579
Издательство: Mare Nostrum (Eurospan)
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Цена: 130290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs.

Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Автор: Ananya Rajagopal
Название: Managing Startup Enterprises in Emerging Markets
ISBN: 303028154X ISBN-13(EAN): 9783030281540
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

Автор: Roetzer Paul
Название: The Marketing Performance Code: Strategies and Technologies to Build and Measure Business Success
ISBN: 1118883438 ISBN-13(EAN): 9781118883433
Издательство: Wiley
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Цена: 23220.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.

Автор: Gordon Bowen, Wilson Ozuem
Название: Competitive Social Media Marketing Strategies
ISBN: 1466697768 ISBN-13(EAN): 9781466697768
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers` use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

Автор: Hans-Ruediger Kaufmann
Название: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
ISBN: 1466625244 ISBN-13(EAN): 9781466625242
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

Автор: Filipe Mota Pinto, Teresa Guarda
Название: Digital Marketing Strategies and Models for Competitive Business
ISBN: 1799829642 ISBN-13(EAN): 9781799829645
Издательство: Mare Nostrum (Eurospan)
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Цена: 152460.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.

Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Автор: Filipe Mota Pinto, Teresa Guarda
Название: Digital Marketing Strategies and Models for Competitive Business
ISBN: 1799829634 ISBN-13(EAN): 9781799829638
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 201430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production.

Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.