The Marketing Performance Code: Strategies and Technologies to Build and Measure Business Success, Roetzer Paul

Running a small business is a fun and rewarding experience. It's even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.

In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company's next marketing campaign. But don't worry--with Dummies, it's all about learning made easy.

You'll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you'll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.

In this book, you will:

• Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals
• Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing
• Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix
• Evolve past gut instincts and measure your results with hard data and reliable metrics

Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It's a must-read for any small business owner trying to grow their company.

Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:

• Create a profitable social media strategy for your business
• Exploit each platform to reap the highest returns
• Master the basics of each platform, and optimise your content
• Shape your reputation and promote your social media efforts

Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.