Автор: Moseley Richard Название: Employer Brand Management ISBN: 1118898524 ISBN-13(EAN): 9781118898529 Издательство: Wiley Рейтинг: Цена: 34840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Attract, recruit, and retain the very best with a strategic employer brand From one of the world`s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.
Автор: Sjoerd Gehrels Название: Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent ISBN: 1789730708 ISBN-13(EAN): 9781789730708 Издательство: Emerald Рейтинг: Цена: 92140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).
Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.
The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs).
Автор: Wolfgang Immerschitt; Marcus Stumpf Название: Employer Branding f?r KMU ISBN: 365801203X ISBN-13(EAN): 9783658012038 Издательство: Springer Рейтинг: Цена: 47880.00 T Наличие на складе: Невозможна поставка.
Getting recruitment right should be a key business priority because the costs of getting it wrong are huge. These are not limited to simply wasted salary, recruitment costs and training spend, a poor hiring decision impacts individual and team productivity and workforce morale. These poor decisions often occur because recruiters don't know how to effectively use their employer brand. This is a company's reputation as a place to work, their employee value proposition and culture and getting this right ensures that a business attracts the people it needs to succeed and can build an engaged, motivated and productive workforce. Employer Brandingis a practical guide for all recruitment and talent professionals which explains what employer branding is, why it's important and most importantly, how to use it to identify, attract and acquire the talent the business needs.
Employer Branding is a step-by-step guide which allows people management professionals to understand how to identify what skills their business needs and how to attract the people with these skills. It also explains how to develop a compelling employee value proposition and identify the best way to communicate this as well as how to make the most of social media and company review sites This book also contains expert guidance on how to ensure the employer brand experienced by existing employees aligns with the external messaging. Packed full of case studies from companies who have seen the benefits of a strong employer brand including Southwest Airlines, Visa, Marriott and Microsoft, this is essential reading for all HR professionals needing to make their company the top choice for the candidates they need to outperform the competition.
Автор: Hubschmid, Elena Название: Shaping efficient employer branding strategies to target generation y ISBN: 3034312466 ISBN-13(EAN): 9783034312462 Издательство: Peter Lang Рейтинг: Цена: 95500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture?
The answer may surprise you. The most effective employer brands don't attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
Автор: Anthony Mann, Prue Huddleston, Elnaz Kashefpakdel Название: Essays on Employer Engagement in Education ISBN: 0367232146 ISBN-13(EAN): 9780367232146 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Essays on Employer Engagement in Education considers how employer engagement is delivered and explores the employment and attainment outcomes linked to participation.
Автор: P. Matthijs Bal; Dorien T.A.M. Kooij; Denise M. Ro Название: Aging Workers and the Employee-Employer Relationship ISBN: 3319376683 ISBN-13(EAN): 9783319376684 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: These include better designed employment practices and more adaptive job content and developmental opportunities for aging workers along with activities aging workers can engage to enhance their own job crafting, learning and employability.
Автор: P. Matthijs Bal; Dorien T.A.M. Kooij; Denise M. Ro Название: Aging Workers and the Employee-Employer Relationship ISBN: 3319080067 ISBN-13(EAN): 9783319080062 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: These include better designed employment practices and more adaptive job content and developmental opportunities for aging workers along with activities aging workers can engage to enhance their own job crafting, learning and employability.
Автор: Bruyere Susanne M. Название: Disability and Employer Practices: Research Across the Disciplines ISBN: 1501700588 ISBN-13(EAN): 9781501700583 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book is about the employment of people with disabilities in the United States and the important role of employer practices. Nearly one in five people report some form of disability, and they are only half as likely to be employed as those without disabilities. With the aging workforce and returning military veterans both contributing to increasing number of disabilities in the workplace, there is an urgent need for better ways to address continuing employment disparities for people with disabilities. Examining employer behaviors is critical to changing this trend. It is essential to understand the factors that motivate employers to engage this workforce and which specific practices are most effective. Disability and Employer Practices features research-based documentation of workplace policies and practices that result in the successful recruitment, retention, advancement, and inclusion of individuals with disabilities.
The Cornell team whose work is featured in this book drew from multiple disciplines, data sources, and methodologies to learn where employment disparities for people with disabilities occur and to identify workplace policies and practices that might remediate them. The contributors include individuals with expertise in the fields of business, economics, education, environmental design and analysis, human resources, management, industrial/organizational psychology, public health, rehabilitation psychology, research methods, survey design, educational measurement, statistics, and vocational rehabilitation counseling.
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